In today’s era, which is called “traffic is king” by most people, a store without traffic basically means no orders. How can cross-border sellers get more traffic in 2021 and sell well all year round?
First, new traffic sources
How can cross-border e-commerce better attract traffic? You can start with these three traffic sources
1. Social media traffic (Facebook, Twitter, eddit, etc.)
According to a data, there are 3.5 billion users using social media worldwide, Facebook is the leader, accounting for 68%, and people spend an average of 3 hours on social media every day. Before buying a product, 54% of consumers use social media to research products, 71% of consumers share good things through social media and recommend them to friends/family, and 49% of consumers rely on recommendations from influencers.
Twitter marketing principles:
(1) Each platform has its own characteristics and shortcomings. We should not always think about “what can I do on this platform”, but think about “what everyone is doing”. Learn and summarize users’ behavioral habits, and try to create an activity that attracts them and interests them.
(2) Humanized thinking. Social media platforms are places where people gather, so we should adopt a humanistic way of thinking, try to solve users’ practical problems, and publish content that is close to users, rather than coldly asking users to forward certain content. Only in this way can Twitter marketing be considered successful.
(3) Face the opinions of customers directly. Everyone on social media has equal voice, and everyone’s views on a certain matter cannot be exactly the same. Perhaps in Twitter marketing, you should have the courage to face the opinions of customers directly.
Facebook traffic:
Build a fan group, pay attention to interaction, and update posts in a timely manner. Make full use of local holiday customers and promotional activities, and be sure to do a good job of remarketing, because the cost of developing new customers is much higher than the cost of maintaining old customers.
2. Professional deal forums and discount sites
Features: Quick results, large traffic, can be used to clear inventory and rush rankings, and there is no need to worry about traffic being taken away by other products (discounts). It only costs $5 to $500, and you get what you pay for.
3. Video and picture sharing websites (YouTube, Instagram, Pinterest, Flickr, etc.)
Instagram, Pinterest, Flickr: official accounts + celebrities, more suitable for use on clothing and home products.