Applicable sellers and precautions for Amazon Live Streaming
Amazon Live provides sellers with an innovative way to sell and promote their brands. Through Amazon Live, sellers can live broadcast any product allowed on the Amazon platform and take the opportunity to earn commissions from Amazon. This live broadcast format not only improves product sales, but also increases brand exposure.
1. Which sellers is it applicable to?
1. Amazon SC brand seller
If you are an Amazon SC brand seller and have your own registered brand and flagship store, you can use Amazon Live Creator to broadcast live through Apple devices. Live content can be displayed on the brand flagship store homepage, brand product details page, and Amazon Live homepage to increase product traffic conversion rate. This method can effectively prevent competitors from grabbing traffic and reduce the impact of their advertising on product detail pages.
2. Amazon VC seller
Similarly, if you are a VC seller and have opened a store, you can also use Amazon Live Creator to conduct live broadcasts through Apple devices. This kind of live broadcast can not only appear on the store homepage, but also on the product details page and Amazon Live homepage. It can also help increase product traffic and conversion rate, while reducing the traffic impact of competitors.
3. Amazon Influencer Program Reds
If you are an influencer in the Amazon Influencer Program, you can also use your Apple device to broadcast through Amazon Live Creator.
2. Precautions for live broadcast
When promoting products on Amazon live broadcast, sellers need to pay attention to the following points:
1. Product preparation
Ensure products are in stock and meet Amazon’s quality standards. Prepare product packaging and labels in advance so that they can be clearly displayed during the live broadcast.
2. Live content
Create a script for your live content to ensure it captures your audience’s interest. Sellers should have a deep understanding of the product’s features and benefits and prepare clear introductions and demonstrations.
In addition, sellers need to pay attention to updates to platform policies and features when using Amazon Live Broadcasting. Therefore, it is recommended to carefully read Amazon’s official live streaming guidelines and policies before applying for live streaming to ensure a thorough understanding of the latest requirements. By taking full advantage of the Amazon Live feature, sellers can not only increase product sales, but also attract more potential customers, thereby achieving greater success on the Amazon platform.