In-depth analysis of multiple goals and practical skills of Amazon advertising

As a key means to increase product exposure and sales, Amazon advertising has been widely used in actual operations. This article will combine the goals and practical skills of Amazon advertising to help sellers better use advertising to achieve business goals.

Main Objectives of Amazon Advertising

1. Promote ranking of natural keywords

Goal resolution:
Sellers hope to improve the ranking of their products in natural search results through advertising, thereby increasing exposure and natural orders.

Practical Tips:

• Clear advertising goals: Before discussing advertising strategies, sellers need to clarify their own advertising goals, whether it is to increase order volume, reduce ACOS, or pursue profit maximization. Different goals require different ads. Strategy.
• Set clear goals: You need to clearly define your goals before advertising, which will help you choose an appropriate advertising strategy.
• Keyword selection: Choose keywords that are highly relevant to the product and have search volume. Long-tail keywords help target audiences more accurately.

2. Achieve profits

Goal resolution:
Advertising not only promotes products but also brings profits. By reducing ACOS, sellers can monetize advertising.

Practical Tips:

• Comprehensive consideration: Not only should you pay attention to advertising ACOS, but you also need to comprehensively consider the proportion of total sales to ensure a high advertising input-output ratio.
• Profitable product selection: Choose products with higher profit margins for advertising. Consider factors such as product profit and customer unit price.
• Considering ACOS and profit: Lowering ACOS does not mean that advertising is losing money. By comprehensively considering the investment-output ratio of advertising, sellers can reduce ACOS while maintaining good profits.

3. Improve category ranking

Goal resolution:
Advertising attracts more orders, thereby improving the ranking of the product category and enhancing brand influence.

Practical Tips:

• Set advertising budget: Set a reasonable daily advertising budget to avoid excessive advertising spending. Adjust budgets based on actual circumstances to balance effectiveness and cost.
• Control ad ranking: Control the ad ranking during bidding. Although an excessively high ranking will increase exposure, it may also lead to rising advertising costs. Sellers need to consider the balance between ranking and cost.
• Bidding control: Make sure your ad bids are within control and don’t lead to excessive costs. Balance ad ranking with click costs.

Amazon Advertising Instructions

1. Set precise keywords

• Keyword selection: Make sure the keywords are highly relevant to the product and avoid attracting traffic that is too broad.
• Regularly update advertising information: Keeping advertising information updated is the key to improving organic rankings. By adding new images and descriptions, sellers can increase the activity on their product pages, thereby ranking better in search results.

2. Set daily budget

• Avoid advertising runout: Set a reasonable daily advertising budget to prevent excessive advertising spending and uncontrollable costs.

3. Control ad ranking

• Balance bid and ranking: Bid should not be too high, maintain a reasonable bidding level, and control ad ranking within a range that balances effectiveness and cost.

4. Develop advertising strategy

• Choose the right goal: Choose whether to optimize organic rankings, improve category rankings, or achieve profitability based on your store’s current situation.
• Advertising Mix Strategy: Try different advertising combinations, such as Sponsored Products advertising, Sponsored Brands advertising, to achieve the best results.

In Amazon advertising, sellers need to clarify the multiple goals of advertising and achieve these goals through reasonable advertising strategies. Accurately selecting keywords, setting budgets appropriately, and controlling ad rankings are key steps for sellers to successfully operate ads. At the same time, it is necessary to continuously optimize advertising strategies and flexibly adjust them according to actual conditions to achieve the best effect of advertising.