Detailed explanation of the viewing and processing mechanism of Amazon performance notifications
During Amazon’s operations, sellers need to pay close attention to various performance indicators of their accounts. Amazon notifies sellers through the “Performance Notification” system and points out possible problems. These notifications are usually identified by small flags and accompanied by red digital reminders, indicating that the account status is abnormal. The specific content can be viewed in the “Performance Notifications” under the “Performance” menu in the Seller Center.
Performance notifications involve multiple key performance indicators, including customer service performance, product policy compliance, and delivery performance. For sellers, these notifications are not only system warnings, but also important signals that affect store operations. Once a performance notification is received, especially a reminder involving account security and restrictions, sellers must immediately check and respond to relevant issues to prevent serious impact on the account, such as ASIN suspension or store closure.
When processing performance notifications, sellers need to take the following steps: click on the corresponding notification on the “Performance Notifications” page and select the “Appeal” button at the bottom. The content of the complaint should be targeted and logical. The seller must elaborate on the improvement plan to ensure that it is real and feasible. It is not appropriate to use templates or a coping attitude. If the appeal is successful, the account will return to normal status; if it fails, you will need to further optimize the improvement plan and appeal again. It should be noted that the number of appeals is limited. If you need to appeal again, the seller should contact customer service through the “Help” menu.
When contacting customer service, Amazon provides three contact methods: email, phone and chat. Sellers can choose the appropriate contact method for consultation based on the specific situation to solve any problems or emergencies in daily operations. When prompted by the system, it is particularly important for sellers to check the notification on the small banner after logging into the Seller Center. Every seller should develop the habit of daily monitoring and timely response to ensure the continued good operation of the store.