Amazon Brand Complaint Guide: How to Effectively Protect Brand Rights
On the Amazon platform, follow-up sales are a common problem, especially for those sellers who have completed brand registration, how to effectively complain about follow-up sales has become the key. This article will combine the content of several articles to introduce in detail the complaint methods for Amazon brand follow-up sales to help sellers better protect their legitimate rights and interests.
1. Preparations before filing a complaint
1. Register the brand and complete the filing
This is a prerequisite for complaints and sales. Sellers need to contact the Amazon Brand Registry website to complete this process.
2. Design unique packaging and logo
In order to increase the success rate of complaints, it is recommended that sellers design unique packaging and place the brand logo in a prominent position.
3. Make a test purchase (Test Buy)
Use a small account to purchase products from the seller and leave a US address as evidence of complaint.
2. Detailed explanation of complaint process
1. Modify your product listing
For sellers with editing rights, you can try to expel copycats by modifying the listing in a small range.
2. Complain about infringement as a rights holder
Visit the https://www.amazon.com/gp/help… ement page and fill in the relevant information as directed.
3. Test buy complaint as an Amazon buyer
If you have made a test purchase, you can submit a complaint through http://www.amazon.com/gp/help/reports/contact-us.
4. Complain using trademark certificate
Prepare necessary materials, such as trademark registration certificate, test purchase order number, etc.
5. Log in to the Amazon complaint page
Enter the complaint page through the link https://brandregistry.amazon.com/home or http://www.amazon.com/report/infringement/signin.
6. Choose the correct complaint type
Select options such as “Rights owner” and “Trademark concerns” according to the actual situation.
7. Enter ASIN/ISBN and product name
Enter the ASIN or ISBN of the product being sold and the full name of the product in the designated position.
8. Provide detailed complaint information
Including but not limited to reporting business information, description of policy violations, evidence of violations, etc.
9. Submit and wait for processing
After carefully checking all filled-in information, submit the form and wait for Amazon’s official response.
3. Preventive measures and suggestions
1. Strengthen brand promotion
Increasing product visibility and recognition can help reduce the phenomenon of follow-up sales.
2. Improve product differentiation
Increase product recognition by adding unique accessories.
3. Establish good customer relationships
Maintaining good interactions with consumers can enhance brand loyalty.
To sum up, when facing the problem of follow-up sales on the Amazon platform, sellers not only need to master the correct complaint process, but also adopt a variety of strategies to prevent the occurrence of follow-up sales incidents. I hope the above content can help sellers better protect their brand rights.