Amazon Seller Guide to Opening a Store: Key Points for Optimizing Listing and Safe Operations
1. The importance of optimizing Listing
If Amazon sellers want to create hot-selling products, they not only need to pay attention to the intrinsic quality of the product, but also need to pay attention to the external display of the product – that is, the optimization of the listing page. A high-quality listing page can attract more customers’ attention and improve product exposure, conversion rate and ranking. To this end, sellers need to understand the operating mechanism of Amazon’s A9 algorithm and conduct targeted optimization of various factors that affect Listing rankings.
1. Title keywords
The product title should contain rich keywords, including popular words, long-tail words, brand words, specifications and other information, and important keywords should be placed at the front of the title to increase weight. Keyword sorting should follow a certain logic, such as listing specifications first and then writing long-tail words to ensure high readability and bring a better experience to buyers. Avoid using irrelevant or repetitive keywords.
2. Keyword conversion rate
The A9 algorithm evaluates product quality based on which keywords buyers use to purchase the product. Therefore, sellers should focus on keywords that can both bring traffic and promote conversions.
3. Product sales
Amazon not only considers the total sales of a product, but also evaluates recent sales performance. This means that even a new product can outperform older products with excellent traffic and conversion rates.
4. Positive rating
Actively guiding buyers to leave positive reviews and handling negative feedback in a timely manner is the key to increasing product weight.
2. Advertising and promotion strategies
In addition to optimizing listings, using the advertising tools provided by the Amazon platform can also effectively increase product exposure.
A+ page
A+ page helps improve conversion rates by allowing sellers with GCID to create brand display pages for their products.
Early Reviewer Program
Through this program, sellers can quickly obtain initial reviews at a lower cost.
Flash sale event
Participating in flash sales can help quickly accumulate sales and reviews, but you need to pay attention to choosing the right time period and formulating a reasonable promotion strategy.
Coupon
Setting up coupons can attract more customers’ attention, increase click-through rates and conversion rates.
3. Things to note for small and medium-sized sellers
Small and medium-sized sellers also need to pay attention to the following aspects when opening a store on Amazon:
Choose the right product
Choose products with large market demand and relatively low competition.
Develop a reasonable price strategy
Adjust prices according to market demand to maintain competitiveness while ensuring profit margins.
Provide quality customer service
Respond to customer needs in a timely manner and properly resolve disputes.
Abide by platform rules
Strictly follow Amazon’s regulations and avoid illegal operations.
Participate in promotions
Use platform promotion opportunities to increase product awareness.
Optimize product information
Improve product descriptions and improve search rankings.
Build brand image
Creating a distinct brand image helps enhance competitiveness.
Manage inventory and logistics
Maintain good inventory control and efficient distribution services.
4. Account security maintenance
To prevent your account from being banned, sellers should pay attention to the following points:
Avoid account association
Use an independent network environment to manage different stores.
Control sales fluctuations in new stores
Maintain a stable sales growth trend in the first three months.
Delivery on time
Ensure orders are shipped within the stipulated time.
Preventing infringement
Choose products for sale carefully to ensure there are no copyright disputes.
Maintain good account performance
Maintain high customer satisfaction and low return rates.
5. Correctly set product categories
Accurate product classification helps improve visibility in search results:
Category Accuracy
Be sure to select the correct category when uploading products.
Learn best practices
Refer to the practices of top sellers in the industry to determine the classification.
Comprehensive coverage of categories
Add as many relevant category tags to your products as possible.
Avoid abusing the Best Seller tag
Don’t intentionally misclassify products for short-term gain.
Through the above methods, sellers can effectively improve product rankings on the Amazon platform, increase sales, and protect the security of their accounts.