How to efficiently open a store and sell on Amazon: a full process guide

With the increasing popularity of cross-border e-commerce, the Amazon platform has become an important way for many merchants to expand overseas markets. This article will combine the Amazon store opening process and follow-up sales strategies to provide comprehensive guidance for novice sellers.

1. Early preparation

Before formally applying to open a store, sellers must be fully prepared, including but not limited to the following:

1. Proof of Identity: Provide proof of legal identity to complete identity verification.
2. Business License: It is recommended to use a corporate business license instead of an individual business license.
3. Dual-currency credit card: Used to pay Amazon-related expenses. You can also consider using third-party payment tools.
4. Start-up capital: It is especially important for sellers who plan to adopt the FBA model.
5. Dedicated Computer: Preferably a new device that is not signed into any Amazon account.
6. Psychological preparation: Maintain a positive attitude to face various challenges that may arise.

2. Apply for registration

1. Download the registration process or attend training courses

Make sure you have a clear understanding of all steps.

2. Fill out the application form

Complete the information item by item to ensure accuracy.

3. Video review

Have your HD camera ready for smooth video verification.

4. Postcard verification

Wait for email notification, usually it will be completed in about a week.

3. Selection and logistics

While waiting for approval, you can start product selection and logistics docking.

• Product selection: Choose products that meet market demand and are cost-effective.
• Logistics plan: Choose self-delivery or FBA mode according to the actual situation, and choose a suitable logistics company.

4. Trademark and Accounting

Planning trademark registration matters as early as possible will help enhance your brand image and protect your rights and interests.

5. Operation

Write the LISTING

Including but not limited to writing titles, pictures, descriptions and other content to highlight product features.

Upload products

Use the backend functionality to upload new products individually or in bulk.

Open advertising

Set your advertising budget appropriately to increase your exposure.

Data analysis

Regularly review and analyze various data indicators to optimize advertising effects.

Timely replenishment

Pay close attention to inventory status to prevent out-of-stocks from affecting sales performance.

Follow selling strategy

For novice sellers who want to quickly increase sales, follow-up selling is an effective method. However, relevant rules must be followed during implementation:

• Confirm trademark status: Avoid selling products with registered trademarks.
• Ensure Authenticity: Products sold must be identical to the original product.
• Comply with platform regulations: No counterfeit or shoddy products may be sold.

The specific steps for follow-up selling are as follows:

1. Find the ASIN code of the product you want to sell on the Amazon front page.
2. Enter the “Inventory > Add a product” page in the seller’s backend.
3. Enter the ASIN number and search.
4. Click the “Sell yours” button to complete the follow-up sale.

It is worth noting that although follow-up behavior is allowed by the platform to a certain extent, you still need to proceed with caution to avoid violating the rules and resulting in account restrictions.

Through the above process, new sellers can more smoothly start their business on Amazon, and at the same time accelerate their growth through reasonable follow-up selling strategies.