Detailed explanation of the advantages of the Amazon platform and its product selection strategies

As the world’s largest retailer, Amazon has significant platform advantages. It not only has a huge customer base, but also has established a strong logistics system around the world. This article will introduce in detail the advantages of the Amazon platform and discuss how to make effective product selections through multi-platform comparison.

Advantages of the Amazon platform

1. Access Amazon’s 304 million high-quality customers worldwide

Amazon has tens of millions of Prime members. These members have extremely high brand loyalty and purchasing power, resulting in a very high repeat purchase rate. Prime members are not limited to the United States, but are spread all over the world, providing sellers with a broad market.

2. Get involved in global business covering three major sales regions: North America, Europe and Japan

Amazon has multiple sites around the world, covering important markets such as North America, Europe and Japan. This allows sellers to explore overseas markets and reach more potential customers without leaving their home countries.

3. Obtain new sales opportunities from the unique cultures and seasonal consumption trends of various countries

Since the Amazon platform covers multiple countries and regions, sellers can adjust their marketing strategies according to the cultural differences and consumption habits of different regions and sell seasonal products year-round.

4. Powerful logistics center and distribution technology

Amazon has more than 100 logistics centers around the world and uses advanced robot picking and distribution technology, and has even implemented drone delivery services in some areas of the United States. The efficient logistics system ensures that goods can be delivered to consumers quickly and accurately.

5. Strategic support for global sellers

Amazon has multiple service centers and technical support teams around the world to provide sellers with comprehensive help and support. This kind of localized service allows sellers to focus more on business development without having to worry about technical issues.

Multi-platform comparison product selection strategy

Step 1: Market Capacity Estimation

• Find the correct product category: Taking headphones as an example, you need to first find the corresponding category level, such as Electronics > Headphones > Over-Ear Headphones.
• Predict Best Sellers Sales: Predict sales through review count estimation or additional purchase estimation.

Step 2: Product attribute analysis

• Refer to Amazon’s Best Sellers, Hot New Releases and other rankings to select suitable product attributes.

Step 3: Analysis of buyer demands

• Discover related subcategories through the association function of Amazon’s search box.
• Analyze Amazon website rankings, such as Best Sellers, Hot New Releases, etc.

Step 4: Use data analysis tools

• Use professional data analysis tools, such as Jungle Scout or Newmorehot, to filter products from multiple dimensions.

Multi-platform comparison

• Compare similar products on eBay, Wish, AliExpress and other platforms to find gaps in the market.

Conclusion

Through the above analysis, it can be seen that the Amazon platform not only provides huge market opportunities for sellers, but also has a series of support measures to help sellers succeed. The multi-platform comparison product selection strategy is an effective method that can help sellers find products with competitive advantages and achieve success on the Amazon platform.