Detailed requirements and optimization guide for Amazon product images

The Amazon platform has very strict requirements for product images. These requirements not only help improve buyers’ shopping experience, but also increase the conversion rate of products. This article will combine the content of multiple articles to introduce in detail the specific requirements for Amazon product images.

Image size and format

Size requirements

• The longest side of the image should be at least 1000 pixels, and it has a zoom function so that buyers can see the details of the product, which can help increase sales.
• The shortest side length (width or height) must not be less than 500 pixels, otherwise it cannot be uploaded to the Amazon backend.
• Maintaining the same size as the main image and the auxiliary image will help improve the appearance.
• It is recommended that the horizontal and vertical ratio be set to 1:1.3 to achieve the best visual effect.

Format requirements

• Accepts JPEG, TIFF, and GIF formats. It is recommended to use JPEG format because of its fast upload speed.

Main image requirements

Background

• Must be a pure white background with RGB values ​​of 255, 255, 255.
• A small number of home decoration items (such as four-piece bed sets, mosquito nets, curtains, sofas, etc.) can use scene images with non-pure white backgrounds.

Content

• Must show actual product, no illustrations, drawings or caricatures allowed.
• Do not include logos, watermarks, non-order accessories, etc.
• The product should occupy approximately 85% of the image space.
• For products with variations, both parent and child products must have main images.
• The entire product needs to be shown, not parts or multi-angle combinations.
• Some categories allow the use of real models (such as underwear, socks), but the use of model models is prohibited. The model must be standing from the front, not from the side, back, sitting, etc.

Special categories

• Models are not allowed in categories such as Bags, Jewelry, and Shoes.
• The main image of the shoe must be a photo of a single left foot.
• The main images of earrings must appear in pairs.
• If socks are sold in single or double pairs, the main picture of the single and double pairs must be displayed.

Others

• Images may not contain nudity.

Supplementary image requirements

Auxiliary pictures should show product details, different angles, sizes, usage scenarios and other accessories. It is recommended that the background of the auxiliary image be pure white, but there is no hard requirement. Auxiliary images cannot contain logos or watermarks.

Number of pictures

When publishing in the background, you can upload 1 main image and 8 auxiliary images, but a maximum of 7 images can be displayed in the frontend. Therefore, just upload 1 main image and 6 auxiliary images.

Optimization suggestions

• Pictures must convey product information truly and accurately.
• Beautiful and elegant, paying attention to design and quality details.
• Create a sense of picture and stimulate consumers’ sense of involvement.
• Convey texture and value.

In short, high-quality product images are crucial to increasing buyer trust and increasing sales. Sellers should strictly follow Amazon’s regulations when taking and processing pictures to ensure that each picture can perfectly present the characteristics of the product.