How to effectively fill in Amazon’s Search Terms to optimize product exposure

On the Amazon platform, Search Terms (search terms) is an important element that sellers fill in on the product page, aiming to improve the search ranking and exposure of the product. Although this column is optional and its content will not be displayed on the front end of the platform, its impact on product search performance cannot be ignored.

Basic requirements for Search Terms

When filling in Search Terms, you must first ensure that the English spelling of the keywords is correct. This column provides 5 lines of space, and each line can enter up to 1,000 characters. Therefore, sellers can fill in a total of up to 5,000 characters of keywords. In addition, different regions have different regulations on the number of characters. For example, the Indian site allows 200 characters, while the US site has a limit of 250 characters.

Principles for filling in keywords

Pay attention to the following points when filling in keywords:

  1. Relevance: Keywords must be related to the product and avoid using words that are not related to the product.
  2. Brand Names and Identifiers: Do not include brand names (including your own brand name) or other identifying information.
  3. Avoid repetition: Words that already appear in the title or other attributes should not be repeated in Search Terms. You can use synonyms, hypernyms, and variations to increase the diversity of keywords.

How to fill in keywords

Sellers can choose two main ways to fill in Search Terms:

  1. Precise keyword method: Fill in only one word or long-tail word in each line, and fill in a total of 5 precise keywords. This approach works well for specific or less popular products and can help them rank higher in searches.

  2. Word sea tactic: Place a large number of keywords or phrases side by side, separated by spaces, in the hope of increasing the probability of being searched. This way of writing is especially effective in situations where competition is fierce and there are many similar products in the market.

When choosing a writing method, sellers should take into account the characteristics of the product and market competition. For example, if the product has an advantage in a subcategory, you can use the first writing method; if you face a large number of competitors, you should consider the second strategy.

Use of separator symbols

There are different opinions on the separation symbols between keywords. Spaces or commas are generally recommended, but in practice both are acceptable. Sellers should keep it simple when filling it out and avoid using other symbols.

Summary

By properly filling in Search Terms, sellers can not only improve the search ranking of their products, but also effectively attract the attention of potential buyers. This process helps optimize your product’s exposure and gain a foothold in the fierce market competition.