Amazon Description Optimization Tips: Improve the professionalism and attractiveness of product descriptions

1. Use code optimization description

The location for editing detailed descriptions is at Description in the background. In order to make the page beautiful and neat, using code is essential. Description is the only section of the Listing page that requires the use of code.

Line break

Use the code <br> at the last character that requires a line break. For example: Amazon is amazing.<br>.

Bold

Use <b> and </b> respectively before and after the characters that need to be bolded. For example: <b>Amazon is amazing.</b>.

The detailed description can be up to 2,000 characters. If it exceeds 2,000 characters, the system will display “-xxle in red. Unable to save.”

2. Optimize the content of Description

Design inspiration and company culture (Inspiration or Culture)

If the product has design elements or a unique appearance, you can use design inspiration to convey product information to consumers. For example, the description of a certain aromatherapy machine: “The design of this aromatherapy machine is inspired by nature. The wood grain decorative appearance design adds artistic sentiment to the product. The unique appearance can be well integrated with the simple home decoration style. It is a rare decoration. ”

Features of the product

When editing details, the introduction of product functions should be more in-depth and comprehensive. You can use questions or self-questions and answers to enhance your expressiveness.

Examples of interrogative sentences

“Why choose a desk lamp that is harmful to your eyes and consumes electricity?”

Example of self-question and answer

Question: Why do customers choose our products?

Answer: Because our products are made of the best materials.

Parameter (Specification)

The important parameters of the product need to be filled in clearly. For example, the parameters of 3C products can include material, size, battery capacity, etc.:

Specification:
- Lamp type: LED night lamp
- Material: Silicone + ABS
-Power: 0.4W
-Input: 5V/400mA
-Battery: 1200mAh Lithium
- Charge Port: Micro USB
- Item Size: 122mm x 122mm x 153mm
- Work Life: 50000 hours

Instructions

For non-daily products, the steps or precautions for using the product need to be described in detail. Even if the method of use is very simple, the steps should be listed step by step in the detailed description.

Package Included

When displaying product pictures, sellers often add some accessories and props that are not included in the order package. In order to avoid misunderstandings and negative reviews, the details of the items included in the order package should be clearly listed in the details.

Warranty

In order to improve the core competitiveness of the product, sellers can extend the return or exchange date or warranty period. If it is already stated in the Five Elements description, there is no need to repeat it.

The above points are for sellers’ reference only, not all aspects need to be included in the Listing. Only by paying attention to consumers’ reading experience and understanding their thoughts from the perspective of consumers can we write good detailed descriptions.