Detailed explanation and precautions for Amazon global store opening and self-registration process

Amazon, as the world’s largest cross-border e-commerce platform, provides sellers with two ways to open a global store and personal self-registration. This article will introduce in detail the registration process, advantages and disadvantages, and related precautions of these two methods to help sellers make a wise choice.

1. The conceptual distinction between Amazon global store opening and self-registration

Global store account

• Must be registered in the name of a company, whether it is a mainland company or a Hong Kong company.
• Sub-site registration, for example, if you have registered a North American site, you need to apply separately if you want to open a European site.
• High security, store closure rate <9%.
• The investment manager will guide you throughout the process and provide official training support.
• You can apply for flash sales activities on various sites.
• The registration period is generally more than one month, which is the average period for agent registration.

Personal self-registered account

• Just register yourself on www.amazon.com.
• You can register as an individual or as a company.
• After registration, you cannot convert to a global store account, nor can you enjoy the advantages of global store opening.
• The registration cycle is fast, but the security is low, and the store closure rate is >56%.
• Without an account manager, it is difficult to declare flash sale activities.

2. Amazon global store registration process

Preparation

• Dual Currency Credit Card: Able to make overseas payments.
• Fill in the registered address: Fill in the country of registration truthfully.
• Logistics selection: Choose the appropriate logistics method, such as Amazon FBA first-leg transportation.

Account registration

1. Enter www.amazon.com website;
2. Find “sell on amazon” at the bottom of the interface and click to enter;
3. Fill in the registered address against the credit card billing address;
4. Confirm the contact information, write down the PIN code, and click the “CALL ME” button;
5. The person in charge of the platform will contact the seller and enter the PIN code as required;
6. Waiting for verification results;
7. Click the “Continue” button, find the Start selling option and select it.

3. Amazon self-registration process

Preparation before registration

• Email address;
• Name, address, contact information of individual or company;
• Dual-currency credit card that can pay in US dollars;
• Phone number.

Registration steps

1. Create an account, submit qualification materials, and pass the qualification review.
2. Submit a deposit.
3. Upload products.
4. Customers browse products and place orders.
5. Delivery items.
6. Settlement of payment.

4. Registration precautions

Choose the right market

• Understand the sales opportunities, competition and operating requirements of the target market.

Associate payment account

• Apply for a bank account specifically for Amazon payment collection on third-party platforms such as WindPayer.

Learn more about Amazon’s policies and rules

• Comply with Amazon’s regulations to ensure smooth business development.

Prepare inventory and logistics plans

• Prepare sufficient inventory and develop an effective logistics plan.

5. Specific advantages and disadvantages of Amazon’s global store

Advantages

• Account security is high and there is an early warning mechanism.
• The investment manager will guide you throughout the process and provide official training.
• You can have a shopping cart in the first three months of creating your own Listing.
• You can apply for flash sales activities on various sites.

Disadvantages

• It is very difficult to apply and the pass rate is low.
• The cycle is long, usually more than a month.
• Supervision is strict and Amazon platform rules must be followed.

6. Specific advantages and disadvantages of Amazon self-registration

Advantages

• No company is required, individuals can register, and the registration cycle is faster.

Disadvantages

• Account security is low and store closure rate is high.
• Without an account manager, it is difficult to declare flash sale activities.
• No official training support.

7. Information required to register an Amazon store

• Email address;
• Name, address, contact information of individual or company;
• Dual-currency credit card that can pay in US dollars;
• Phone number;
• Business license, tax registration certificate;
• Product brand qualification.

8. Summary

Whether you choose to open a global store or self-register, sellers need to prepare corresponding information, follow Amazon’s rules, and make reasonable choices based on their own circumstances. I hope this article can help sellers successfully complete the Amazon store registration process and achieve success in future operations.