How to achieve perfect Amazon Listing? ——A must-read guide for novice sellers
For novice sellers, after selecting the right products and creating the product listing, not everything will be fine. Amazon has a unique algorithm to identify the best quality listings. Therefore, after the Listing is created, it still needs to be continuously optimized to increase the probability of the product page being crawled by the Amazon search engine, thereby increasing conversion rates and sales.
Understand the composition of Amazon product listings
Amazon product listing consists of the following six parts: product title, product image, product main functions/features, product description, product reviews and product ratings. If you can optimize these parts, it shouldn’t be too difficult to improve the overall performance of Listing.
Rate existing product listings
Before proceeding with optimization, the current Listing should be evaluated. You can use tools such as Jungle Scout Product Listing Grader to help complete this process, which can comprehensively score listings based on multiple dimensions such as product title, picture quality, and functional description.
Optimize title
The title is one of the key factors that attracts buyers to click. Generally speaking, product titles in most categories allow around 250 characters, although this may vary for specific categories. Be sure to make the most of this space to showcase your product’s unique selling points and embed relevant target keywords to improve search rankings.
Optimize product images
High-quality images can greatly enhance users’ interest in the product. It is recommended to upload up to nine images (including the main image). Each image should meet Amazon’s requirements: at least 1000×1000 pixels in size, with a pure white background (RGB value 255,255,255), and the product occupies about 85% of the image space. Also consider taking some photos showing the product in use, which will help potential buyers better imagine the experience of owning the product.
Main functions and features of the product
This section usually contains five or more items to supplement information not covered by the title, and the total length must not exceed 1,000 characters. When writing, you should think from the customer’s perspective about what they care about, and list the core features of the product in order of importance.
Product description
Use the 2,000 characters to describe the product in detail and emphasize what makes it unique. Keep the language concise and clear, limit each sentence to between 15 and 25 words, and avoid using overly complex technical terms. At the same time, appropriately inserting target keywords can help improve SEO effects.
Product Reviews
Good evaluations can not only increase the weight in the algorithm, but are also an effective means of winning trust. It should be noted that Amazon strictly prohibits any form of “incentivized reviews”, so sellers should not actively ask for positive reviews, nor should they prevent negative reviews from appearing.
Product Rating
Higher ratings often mean better exposure. If the rating is low, the reasons should be found in time and improved. You can encourage satisfied customers to leave positive reviews by providing excellent customer service.
Keyword ranking
Regularly check the position of the target keywords in the search results. If you find that the ranking is not good, you should go back to the Listing to check whether these keywords are used correctly.
Through the above steps, I believe that every novice seller can gradually master the method of optimizing Amazon Listing, and ultimately achieve the goal of sales growth.