How to effectively write Amazon keywords to increase product exposure

In the process of selling products on Amazon, effective keyword setting is crucial. Keywords can not only affect the natural traffic of products, but also play a central role in the effectiveness of on-site advertising. The following will introduce in detail how to write keywords on Amazon and how to use different channels to mine and optimize keywords.

Basic rules for writing keywords

When writing Amazon keywords, you should first follow the basic regulations of the platform. The keyword setting framework generally includes:

• Core keywords + brand name + auxiliary keywords + product attributes + functions + scope of use. Capitalize the first letter of each word (except prepositions), and the overall length is best controlled within 150 characters. Titles that are too long will affect readability and search results.

Format and Techniques:

1. Phrase first: Use phrases or words instead of long sentences to improve the search experience for buyers.
2. Ordering: Keywords should be arranged in descending order of relevance to the product.
3. Spelling and conciseness: Make sure your spelling is accurate and concise, and you don’t use the same keyword twice.

From a buyer’s perspective

When considering keywords, sellers need to put themselves in the shoes of buyers. Keywords can be discussed from many aspects such as style, color, material, function, packaging and use. This method can help sellers better understand the needs of potential customers, thereby increasing the conversion rate of keywords.

Seize seasonal keywords

For seasonal products, sellers should revise keywords before relevant holidays. Timely inclusion of holiday-related words, such as “Christmas” or “Halloween” in keywords can significantly increase the exposure of the product.

Keyword sources and collection channels

To effectively find keywords related to products, sellers can use the following channels:

1. Amazon Search Suggestions: By entering the product name directly into the Amazon search bar, observe the related keywords recommended by the system, which are usually commonly used search terms by buyers.
2. Other e-commerce platforms: You can conduct keyword searches on other cross-border e-commerce platforms such as AliExpress and eBay to obtain more keyword options.
3. International e-commerce websites: Research e-commerce platforms in different countries and collect their popular keywords to enrich your list.
4. Keyword generation software: While some tools require payment, there are many free resources available.

Keyword ranking and optimization

After obtaining keywords, sellers need to sort according to search volume. By checking related keywords, we prioritize core keywords that are highly relevant to our products and have a large search volume. At the same time, high search volume keywords that are not relevant to the product should be eliminated in time to improve the efficiency of advertising costs.

By properly writing and optimizing keywords, Amazon sellers can significantly improve the visibility and conversion effects of their products, which will bring significant growth opportunities to their business.