Amazon CPC advertising strategy: detailed explanation of product selection and basic requirements

On the Amazon platform, CPC (Cost Per Click) is an important on-site promotion method. It allows products to gain more exposure and traffic through accurate target group positioning, thereby helping to create hot-selling products. This article will discuss in detail the basic requirements for CPC advertising and how to effectively select products.

Basic requirements for CPC delivery

1. Have a Golden Shopping Cart: Products that want to be placed in CPC ads must first win the Golden Shopping Cart qualification for the product.
2. Become a professional seller: Only professional seller accounts have the authority to place CPC ads. If you are currently an individual seller, you need to upgrade to a professional seller.
3. Set keywords appropriately: When creating an advertising campaign, sellers should carefully select and set bidding keywords. Remember not to use competitors’ brand names as keywords to avoid infringement.
4. Relevance principle: The keywords you set must be closely related to the products being sold. Avoid setting words that have nothing to do with the products or have very low relevance (such as “computer”, “shoes”, ” mobile phone”, etc.) to ensure the effectiveness and compliance of advertising.

How to select products to improve CPC advertising effectiveness

Choose the best in a niche category

Choose products that rank high in specific niche categories for promotion. Such products tend to face less competitive pressure and can achieve higher conversion rates at lower costs. Using big data analysis tools like AmzChart can help identify these potential star products.

Entering the blue ocean market

In addition to focusing on niche categories, it is also a good choice to explore emerging areas with less competition but strong market demand. Although this type of market may be small in scale, the advertising investment-to-output ratio is often higher because of the limited number of competitors.

High profit margin products are prioritized

Considering advertising expenses, give priority to products with higher profit margins as promotion targets. Compared with low-unit-price products, high-margin products can recover advertising investment faster and bring greater profit potential.

Focus on top-selling variants

If the product has multiple styles or color variations, it is recommended to focus on promoting the most popular version. Such products usually have already accumulated a good market reputation, and through appropriate advertising support, it is easy to further expand market share. At the same time, avoid choosing styles that are too niche, lest advertising investment be difficult to convert into actual sales.

To sum up, the correct product selection strategy is crucial to improving CPC advertising efficiency. Amazon sellers should flexibly use the above suggestions according to their own circumstances in order to achieve the best promotion effect.