How Amazon sellers avoid infringement: product selection and follow-up strategies

Amazon is a platform that protects originality and respects intellectual property rights, and has zero tolerance for infringement by sellers. Once a seller is found to have infringement, the listing may be removed if the case is minor; if the case is serious, the store will be closed. Therefore, Amazon sellers should pay attention to avoid infringement issues to avoid risks to their account operations. This article will integrate information from all aspects to help sellers understand how to avoid infringement.

Understand the types of infringement

The types of infringements committed by Amazon sellers include: image infringement, brand infringement, and patent infringement. Once any form of infringement is confirmed, the account is likely to be frozen. Specifically:

• Image infringement: Directly stealing other people’s pictures without their consent.
• Brand infringement: Directly selling products with celebrity avatars, cartoons, animations, etc. without authorization from the brand owner; product packaging has other people’s trademark logos printed on it, and the product’s title, five-element description, Detailed description and search term layout of other people’s brand words; direct selling without authorization.
• Patent infringement: There are three types of patents: invention patents, utility model patents, and design patents. Some products with high technical content and novel designs will apply for appearance patent protection. If the seller starts selling without authorization, it will cause patent infringement.

How to avoid infringement

Product selection stage

1. Ensure the formality of supply channels: Understand the production capacity and production qualifications of manufacturers or suppliers, and eliminate imitations and fakes.
2. Obtain brand trademark authorization letter: If you are selling a certain brand of product, you need to obtain the formal authorization of the brand before publishing the listing.
3. Pay attention to the brand name and product details: Sellers should pay attention to the brand name. The brand name cannot plagiarize the names of other well-known brands, nor can they use a brand name that is easy to mislead buyers.
4. Check whether the trademark is registered before following the sale: Before following the sale, be sure to check whether the seller’s brand has a registered trademark.

Follow selling strategy

1. Choose the right follow-up seller: Avoid choosing products from big brands for follow-up sales, especially official brands such as Apple and PHILIPS.
2. Search the validity of the other party’s trademark: Before following the sale, the seller should carefully search the validity of the other party’s trademark.
3. Comply with Amazon’s regulations and policies: During the process of following sales on the Amazon platform, sellers must strictly abide by the regulations and policies established by Amazon.

Specific steps to prevent infringement

1. Check whether the titles, detailed descriptions, five-element descriptions, and search terms of all products in your own brand contain infringing keywords, such as other people’s brand names.
2. Whether to use other people’s images and copy.
3. Review whether you have followed sales recently and whether you have received any warnings from other sellers.
4. Have you received any negative reviews or A-to-Z disputes from consumers recently?
5. Are there any illegal operations, such as brushing orders and brushing reviews?

Conclusion

Avoiding infringement is something every Amazon seller should pay attention to. Only by operating in a reasonable and compliant manner can we go further. We hope that the above content can help sellers better understand how to avoid infringement issues on the Amazon platform.