A summary guide to free tools that are essential for Amazon operations

In the increasingly fierce competitive environment of Amazon e-commerce, sellers need to use various tools to improve operational efficiency and market competitiveness. This article summarizes several free tools that can help sellers perform keyword optimization, market research, price tracking, etc., so as to achieve better sales performance.

1. Keyword research tools

Google Keyword Planner

As an important tool for optimizing keywords, Google Keyword Planner provides detailed search data and can help sellers understand the search frequency of certain keywords. This tool can help Amazon sellers determine which keywords are likely to bring high conversion rates, although its information is mainly limited to the Google search engine.

Sonar

Sonar is a professional keyword research tool. In addition to helping sellers discover keywords, it can also enhance the exposure and ranking of product listings on the Amazon platform.

Keyword Tool

This tool can generate more than 750 long-tail keywords and is suitable for multiple platforms, including Google and Amazon. Sellers can use the filtering function to select relevant keywords based on country to enhance SEO optimization.

2. Product and market research tools

CamelCamelCamel

As a price tracking tool, CamelCamelCamel can help sellers view historical price changes and ranking information of products. The tool also supports setting price reminders to ensure that sellers can make price adjustments in a timely manner.

Unicorn Smasher

Unicorn Smasher allows sellers to investigate hot-selling products and provide market demand and competition analysis. Use this tool to help sellers make informed product selection decisions.

Google Trends

By observing the trend changes of keywords in Google searches, Google Trends can assist sellers in product selection, inventory management and sales forecasting.

3. Sales data analysis tool

FBA Calculator

This Amazon’s own calculation tool helps sellers quickly calculate FBA fees. It is one of the most commonly used tools in daily operations for domestic and foreign sellers.

AMZ Base

AMZ Base is an application provided by the Chrome store, which can improve product search speed and allow sellers to quickly obtain the ASIN and other detailed information of the product.

4. User feedback and main image optimization

Pickfu

By collecting feedback from real users, Pickfu helps sellers optimize product main images, thereby increasing product click-through rates and conversion rates.

5. Link shortening and tracking tools

Google Short URL

This tool can create short URLs for easy use on websites and marketing materials, and can provide data analysis to help sellers track the source of customer visits to develop more effective marketing strategies.

The rational use of the above tools can effectively reduce operating costs and improve the management efficiency and sales performance of Amazon stores. Sellers should choose the most appropriate tools to use in combination based on their own needs to maximize their potential.