Amazon’s High Customer Price Product Advertising Strategy and Operation Guide

On the platform of Amazon, a global e-commerce giant, advertising and operating strategies for high-priced products are crucial. On the one hand, formulating appropriate advertising strategies can effectively increase product exposure and sales conversion; on the other hand, correct operating methods can help enhance brand loyalty and ultimately achieve profitable growth.

Advertising strategy analysis

Understand the characteristics of high-priced products

High-priced products usually have low ACOS (advertising cost to sales ratio) and low conversion rate. Since the unit price of such products is higher, users often need more time to consider before making a purchase decision, so the conversion rate will be lower than that of products with low unit prices.

Advertising strategy with a medium budget: small steps and fast running

When the budget is at a medium level, it is recommended to adopt a “small steps and fast” strategy. Specifically, you can test by setting up three sets of automatic ads with different bids and three sets of manual precision ads. The purpose of this is to find the best bidding combination, while using manual precision advertising to select highly relevant words within the category to improve click-through rates and traffic quality.

Advertising strategy under high budget: active advertising

For businesses with larger budgets, a more proactive approach should be taken. In addition to conventional automatic advertising and manual targeted advertising, SD browsing remarketing and SD product placement can also be added. In this way, it can not only increase the number of exposures of the product, but also further promote the conversion success rate.

Operational strategy analysis

Notes

• Uniqueness and differentiation: In the fiercely competitive Amazon market, products with high customer unit prices need to have unique selling points and differentiation advantages.
• Personalized customization and value-added services: Providing personalized services and supporting value-added services can increase the added value of products.
• Build brand loyalty: Build long-term customer relationships through quality after-sales and customer interaction activities.
• Continuous innovation and promotion strategy: Regularly launch new products or limited editions, and combine them with promotional activities to attract customers.

Market opportunities

Amazon has a huge user base and a mature shopping environment, providing broad development space for high-priced products. Although the price of such products is higher, there are still many consumers who are willing to pay more for high quality, high performance or unique experience.

In summary, whether it is advertising or daily operations, strategies for Amazon’s high-priced products need to revolve around improving product quality, enhancing user experience, establishing brand image, and effective promotion. Only in this way can we stand out in the fierce market competition and seize our own business opportunities.