Amazon brand registration guide: TM trademarks can also be registered!

Brand registration is one of the most important things on the Amazon platform. It can effectively prevent infringement and follow-up sales to a certain extent, establish a brand image, and safeguard the rights and interests of sellers. Amazon’s brand registration requirements used to be very strict, and only R trademarks could be successfully registered. However, after Amazon reopened the registration window, many sellers personally tested that TM trademarks can also be registered on Amazon.

Amazon brand registration requirements

Amazon Brand Registration is not only available in the United States, but has now also been extended to countries and regions such as Canada, Mexico, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union. In order to meet the brand registration requirements in these regions, sellers must apply for a registered trademark in a standard font style (Standard Character Mark).

TM trademark registration process

1. Log in to the Amazon brand registration website: https://brandregistry.amazon.com/
2. Enter the correct account password and company information, and successfully enter the brand qualification page after receiving and entering the verification code.
3. Fill in the brand information truthfully, including whether the brand has a registered trademark, whether it has a permanently attached brand name and logo, etc.
4. Submit your application and wait for review.

Personal trademark registration

Individual trademark holders can also register their brands on Amazon, provided that their trademarks have been registered and have legal protection. The filing process includes preparing necessary materials (such as trademark registration certificate, trademark use certificate, etc.), logging into the Amazon brand registration platform, filling in the application information, submitting the application and waiting for review.

Notes on filing

• Ensure the authenticity and legality of the trademark registration certificate and trademark use certification materials.
• When filling out the brand registration application form, carefully check the accuracy of the information.
• Keep abreast of and comply with the relevant policies and regulations of the Amazon platform.

Trademark registration status in China

Currently, Amazon brand registration only supports trademarks from the United States, Japan, Europe and other countries or regions, and does not currently support Chinese trademarks. For Chinese sellers, it is recommended to register trademark information with the United States Patent and Trademark Office (USPTO) for filing.

UK Trademark Registration Guide

1. Enter the Amazon backend, click Manage Store under the Brand Flagship Store, and choose to register the seller’s brand in Amazon Brand Registration.
2. Fill in brand-related information, including trademark type, registration number and trademark location.
3. Fill in the seller and supplier account information to ensure the information is accurate.

Change trademark process

If you want to change your trademark after Amazon Brand Registration, you need to re-register a new trade name and trademark and apply for protection. In addition, related procedures such as trademark certification, brand certificate and certificate of use need to be completed.

Through the above steps, sellers can not only protect their intellectual property rights, but also enhance the competitiveness and popularity of their products. However, when conducting brand registration and brand replacement, it is also necessary to comply with corresponding laws, regulations and procedures to ensure that the brand and intellectual property rights are fully protected.