Detailed explanation and preventive measures for Amazon seller account association

In order to ensure buyers’ shopping experience and fair competition among sellers, Amazon stipulates that one entity can only have one Amazon seller account. However, in actual operations, sellers may be associated with accounts due to various reasons, thus facing a series of risks. This article will introduce in detail the reasons, consequences and how to avoid account association.

1. Account association and its consequences

1. Same-site association and different-site association

• Same-site association: If Amazon discovers that a seller has multiple accounts on the same site, and these accounts sell the same or similar products, it will forcefully remove all listings from the new account, or even close all related account.
• Cross-site correlation: There may also be correlations between different sites, but this is relatively rare.

2. Impact of account association

• If any of the linked accounts is closed, the remaining accounts may also be affected.
• Even if the products are different, as long as they perform well, some accounts may continue to survive.
• Once the associated account is discovered, the seller will not be able to appeal.

2. Factors for determining account association

1. Hardware equipment

• Computer hard drive information: Use a separate computer to operate an independent account.
• Network card MAC address: Disable or replace the new network card.
• Router physical address: Use a standalone router.

2. Network environment

• IP Address: Use a different IP address.
• Browser fingerprint: Such as cookies, system fonts, etc.

3. Account information

• Registrant names, credit card information, email addresses, etc. should remain different.

4. Product information

• Identical product information, pictures, descriptions, etc. are easily determined to be related.

3. How to prevent account association

1. Physical insulation method

• Use a new computer, new system, new router, etc.
• Avoid using the same network environment.

2. Differentiation of account information

• Different accounts use different registration information.
• Post different products, using different pictures and descriptions.

3. Security measures

• Set a complex password and change it regularly.
• Use multi-factor authentication.
• Avoid using public Wi-Fi.
• Check computer security regularly.

4. Conclusion

Amazon sellers should always pay attention to account security issues during operations, abide by platform regulations, and avoid risks caused by account association. Through the above measures, the possibility of account association can be effectively reduced and the smooth operation of business can be ensured.

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Reference materials:
How to deal with Amazon seller account association
Amazon account association
What are the factors associated with Amazon accounts?
Reasons why Amazon seller accounts are linked and how to avoid them
Amazon sellers prevent account association and ensure account security
How to ensure the security of your Amazon seller account