Detailed explanation of Amazon seller operation and return processing skills

Successfully opening a store on Amazon is not easy and requires mastering a series of operational skills to avoid common pitfalls. This article will combine Amazon store operation skills, return processing strategies, and sales follow-up precautions to help sellers better understand and deal with the challenges in daily operations.

1. Amazon operation skills

The importance of inventory performance

Many sellers tend to ignore Amazon’s inventory performance metrics, but in fact, even replenishment operations are factored into the score. Therefore, if a product is no longer planned to be restocked in the future, it is recommended to hide it to avoid affecting overall performance.

Molecular body deletion method

For sellers who want to simplify their product listings, a simple template for removing variations can be obtained by contacting customer service. The specific operation is to fill in the parent ASIN and enter “x” (lowercase) in the “add-delete” field, and then upload it to the inventory loading tool in batches.

Handling the situation of customers replacing goods

When a customer replaces an item but does not return the original item, you can use the following steps to find out the situation:

1. Access the backend data report-return report-exchange option on the left to generate a report containing the details of the original order and the replacement order;
2. Enter the return report section again, select the Amazon logistics buyer return option, and enter the order number to check the return status;
3. If no return record is found, go to the compensation page and enter the corresponding order number to see if there is a compensation record. If the problem remains unresolved for more than 45 days, you can open a case and request Amazon for assistance.

2. Return handling skills

Overview of return process

When a buyer makes a return request, the seller should handle it according to the following process:

1. Review return requests and reasons;
2. Decide whether to accept returns according to the “Amazon Product Return Policy”;
3. If you agree to return the product, provide the buyer with the return address;
4. After receiving the return, proceed with the refund on the manage order page.

How to effectively respond to return requests

• Approve return: Click the “Approve return request” button and make sure to email the buyer the return instructions.
• Reject Return: If negotiation with the buyer fails, you can refuse the return by clicking “Close Application” and explain the reasons.
• Perform a refund: Perform a refund after confirming receipt of the return or agreeing to the buyer to keep the product.

3. Instructions for following sales

Although follow-up selling can help novices place orders quickly, there are also many risks, so it is important to choose the right follow-up selling partner:

• Avoid well-known brands: Most well-known brands have registered trademarks and completed filings, and unauthorized sales will face legal risks.
• Be cautious about unpopular products: Products that no one cares about or that are sold by only a few people often have potential problems.
• Ignore low-profit items: Low profit margin means weak ability to resist risks. It is recommended to give priority to high-profit products.
• Avoid popular follow-up markets: Excessive competition may make it difficult for a store to stand out.

In addition, the following points need to be noted during actual operation:

• Check trademark status: Use official channels to check whether the target product is protected by copyright.
• Monitor list changes: Regularly check the updates to the product details page.
• Properly handle warning letters: When receiving a warning, you should remove the disputed product from the shelves and actively communicate with the other party to seek a solution.

In short, Amazon’s successful operations are inseparable from attention to detail and continuous learning and practice. I hope the information provided in this article can be helpful to all sellers.