Amazon product market analysis: a comprehensive guide from product selection to competing products

Successfully selling products on the Amazon platform requires not only in-depth analysis of the market, but also mastering correct product selection skills. This article aims to explore Amazon product market analysis methods from multiple perspectives to help sellers better understand market demand, competition and trend changes.

Preparation before product selection

1. Analyze core product features

• Function: Products should meet the actual needs of users and avoid developing new products based solely on personal preferences.
• Design: Including appearance design (in line with the aesthetics of the target market) and structural design (to ensure product quality).
• Materials: Understand the characteristics of materials, such as PE, PP, PVC, etc. in plastics, 304, 316 series in stainless steel, etc.
• Cost: Reasonably control costs while ensuring quality, and avoid excessive pursuit of low prices that lead to a decline in quality.

2. Market capacity and trends[[6]

• Capacity Size: Choose market segments with large market size and high profit value.
• Brand monopoly: Avoid categories with high brand concentration and pay attention to whether there are Amazon self-operated links.
• Sales monopoly: If the top 20% of products occupy more than 80% of the market share, you need to consider carefully.
• Future Trends: Consider whether the product is in mid- to long-term demand, rather than short-term event-based or seasonal products.

Detailed product selection steps

1. Define analysis goals[[5]

Clear the purpose and issues of the analysis, such as understanding the market demand for a specific product category, competitor strategies, etc.

2. Collect and organize data[[5]

Use the sales data and tools provided by Amazon, such as sales reports, competitive product analysis tools, etc.; also use third-party plug-ins to obtain monthly sales, brand information, etc.

3. Data analysis and interpretation[[5]

• Statistical Analysis: Use professional tools to analyze sales data and market trends.
• SWOT analysis: Assess your strengths, weaknesses, opportunities and threats.
• Data quality assessment: Ensure data accuracy and reliability.

4. Write analysis report[[5]

The report should include the analysis objectives, data sources, methods, results and conclusions, etc., and ensure its readability and clarity.

Research further

1. Product price and ranking[[2]

• Price analysis: Consider profit margins and avoid products with too high logistics costs or too low market prices.
• Ranking analysis: Evaluate the ranking performance of products in different categories and determine market potential.

2. Comment analysis[[2]

• Growth rate: When sales increase during peak seasons or popular times, the number of reviews will also increase.
• Content analysis: Discover product quality status, design defects and other information.

3. Market in-depth analysis[[4]

• Keyword search: Find core keywords and analyze the sales distribution of products in the search results.
• Third-party tools: Use browser plug-ins to obtain detailed data on monthly sales, brand, number of reviews, etc.

Conclusion

Through comprehensive consideration of product functions, design, materials, costs, etc., combined with market capacity, brand monopoly, sales monopoly and other factors, Amazon sellers can stand out among many competitors. In addition, through in-depth analysis of specific indicators such as price, ranking, and reviews, sellers can more accurately grasp market dynamics and formulate effective marketing strategies. Ultimately, writing a detailed analysis report can help sellers systematically summarize research results and provide a basis for future decisions.