Detailed explanation of flash sales on Amazon: types, applications and conditions

Amazon provides sellers with a variety of on-site flash sale activities, which can not only attract a large amount of traffic, but also effectively increase store sales. The following are the three main types of flash sales on Amazon and their application processes and conditions.

1. Amazon flash sale types

1. Best Deal (Savings and Sales from Across Amazon)

Abbreviated as BD, this is a free weekly flash sale event that usually lasts for two weeks and can be participated in both the US and Japanese sites. BD is one of the important promotion methods on the Amazon site, which helps to increase product exposure.

2. Lighting Deal

Referred to as LD, it is a very time-sensitive flash sale activity, lasting 4 hours (US site) or 6 hours (European site), and each ASIN requires a fee of US$150. It should be noted that certain types of products such as e-cigarettes, alcohol, adult products, medical equipment, pharmaceuticals, and infant formula are not eligible to participate in this event.

3. Deal OF The Day

DOTD, for short, lasts for one day and is known as the “king” of flash sales on Amazon. It is particularly precious because of its scarcity. There are only three advertising slots per day, usually appearing on the Amazon App homepage. However, DOTD is currently not open to applications from sellers.

2. How to apply for Deal on Amazon

1. Lighting Deal

• Backend application: When the system recommends LD, sellers can submit applications directly through the ADVERTISING – Lighting Deals section in seller central.
• Investment manager channel: Fill in the relevant information according to the form provided by the investment manager and submit it. The investment manager will help complete the application process. For new products, sellers should proactively contact the investment manager for support.

2. Best Deal

You can only apply through the investment manager channel. Amazon will comprehensively evaluate the quality of the product and the overall performance of the store.

3. Deal OF The Day

We are currently not accepting any form of application.

3. Application conditions for Deal on Amazon

1. Lighting Deal

• The product must have a rating of at least 3.5 stars;
• Must use FBA delivery;
• The price must be lower than 80% of the current shopping cart price;
• You can only apply for the same product once per month.

2. Best Deal

• Customer reviews need to be 3 stars or above;
• The discount must be no less than 85% of the current shopping cart price;
• Use FBA service;
• A maximum of two applications per month.

3. Other precautions

• Listing information (images, titles, descriptions, etc.) must comply with Amazon standards;
• Product name must not exceed 100 characters;
• The discounted price must be clearly marked when submitting the application.

4. Benefits of participating in flash sale activities

By participating in Amazon’s flash sales, sellers can not only increase brand awareness, but also have the opportunity to clear their backlog of inventory and enjoy long-term sales growth. In addition, for old products, participating in flash sales can help accumulate historical sales, thereby stabilizing their ranking position in search results.

The above is a detailed introduction to the flash sale activities on Amazon. I hope it can help sellers make better use of these resources to promote store development.