Detailed explanation of Amazon operation work: best practices from order control to advertising delivery

In the field of cross-border e-commerce, the importance of Amazon operations positions is self-evident. This position not only requires attention to order statistics and analysis, logistics tracking, advertising, inventory statistics, after-sales processing, etc., but also requires an in-depth understanding of how to optimize product lists, avoid promoting additional items, attract product reviews, and a series of key factors to improve sales performance. measure.

1. Order control and data analysis

For Amazon operators, one of the first tasks is to monitor the order status to ensure that there are no out-of-stock orders, and to always pay attention to the warehousing situation of products to avoid adverse factors such as increased order defect rates. In addition, it is also necessary to conduct real-time monitoring of store sales, including but not limited to which products are selling well and which products are not selling well, and prepare detailed sales analysis reports, user portraits and new product launch forecast reports based on historical data. wait. This information is critical for management to make decisions.

2. Advertising strategy

Before launching an Amazon Sponsored Ad (PPC advertising) campaign, sellers need to ensure that a number of preparations have been completed, including but not limited to:

• Optimize listing: Revisit the product title, consider adding additional images, revise keywords, create feature-rich bullet points, and customize attractive product descriptions. Especially during holidays or special events, appropriately adjusting your listing content can attract more consumers’ attention.
• Avoid promoting add-ons: If the product has sales barriers (such as bundle purchase), it is recommended to exclude it from the campaign, or change the product format to be sold individually.
• Win the Buy Box: Using Amazon FBA service can help increase the chance of winning the Buy Box, thereby enhancing advertising effectiveness.
• Ensure adequate inventory: Ensure at least 30 days of inventory, and adopt an effective replenishment strategy to avoid out-of-stocks affecting advertising performance.
• Choose the best delivery time: Customize the ad delivery plan according to the active periods of consumers in the target market.
• Understand profit and ACoS: Calculate the profit margin and advertising cost-to-sales ratio (ACoS) of the product, and adjust bidding strategies accordingly.

3. Supply chain optimization and buyer experience

As an Amazon seller, it is crucial to continuously optimize the supply chain and provide more competitive prices and service levels. At the same time, it is also necessary to focus on buyer experience and provide convenience and high-quality product display from the buyer’s perspective to attract and retain customers. In addition, formulating appropriate marketing plans and improving the basic strength of the product are also indispensable for achieving high conversion rates.

4. Inventory management and performance indicators

Correct inventory management can not only avoid sales losses caused by out-of-stocks, but also significantly reduce logistics costs. For example, significant savings can be achieved through precise replenishment planning by choosing the more economical option of ocean freight rather than air freight. At the same time, pay close attention to various performance indicators of the store to ensure that it meets Amazon’s standards to avoid affecting sales or even causing the store to be blocked.

To sum up, successful Amazon operations not only involve daily order management and customer service, but also include complex market analysis, advertising strategy planning, supply chain optimization and other aspects. Only by fully mastering these skills can you remain invincible in the highly competitive e-commerce market.