The difference between JD International and JD.com and their product optimization techniques
JD International and JD.com are two e-commerce platforms under the JD Group. Although they both belong to the JD Group, their positioning and service goals are different. This article will introduce in detail the differences between JD.com and JD.com, and share key tips for product optimization on JD.com.
The difference between JD International and JD.com
Products come from different sources
JD.com mainly sells domestic products, covering various categories, from daily necessities to high-tech products. Jingdong International focuses on overseas products. The sources of products include Japan, the United States, South Korea, Australia and other countries and regions, including clothing, shoes and bags, mother and baby, beauty, home furnishing, etc.
Price difference
JD International’s product prices are relatively high because of the need to pay import taxes, customs duties and other fees. The price of JD.com’s products is relatively low because it is a domestic product and does not require additional import taxes.
Logistics methods
JD’s logistics is usually domestic freight, while JD International’s logistics is cross-border logistics. JD International’s products must be shipped from abroad to China, and the logistics time is long, generally taking 7-15 working days.
After-sales service
JD.com’s after-sales service mainly targets domestic products, while JD.com’s international after-sales service needs to consider cross-border logistics and other factors, so it is relatively more complex.
JD International Product Optimization Tips
In-depth analysis of the target market
Each market has its own unique user profiles and consumption habits. Therefore, JD International sellers need to conduct in-depth research into the cultural background, consumer psychology and shopping behavior of the target market. Through market research and data analysis, understand users’ preferences, needs and pain points, and formulate targeted product strategies.
Finely polished product details page
The product details page is an important window for users to understand the product, and it is also a key factor affecting users’ purchasing decisions. The product details page needs to be refined. First, make sure the product title is accurate, concise, and attractive; second, provide high-quality pictures and videos to show the appearance, functions, and features of the product; in addition, write a detailed product description, including specifications, materials, usage, etc.; finally, Don’t ignore the role of user reviews, actively respond to and handle user reviews, and enhance users’ trust in the product.
Use data to drive product optimization
Data is an important basis for product optimization. By collecting and analyzing user behavior data, sales data and feedback data, we can discover product shortcomings and then formulate improvement plans. For example, use search engine data to optimize keywords and improve product search rankings; analyze user shopping cart data to optimize the shopping process and improve conversion rates; at the same time, use A/B testing and other methods to verify different product solutions and select the best Implement optimal plans.
Listen to users’ voices and continue to improve
Users are the final judges of product optimization. It is necessary to actively listen to users’ voices and collect user feedback and suggestions. You can maintain communication with users by setting up online customer service, feedback boxes, social media and other channels; at the same time, conduct regular user surveys and interviews to gain an in-depth understanding of user needs and expectations. After collecting user feedback, process and respond in a timely manner, integrate user opinions into product optimization, and achieve continuous improvement.