How to effectively use Shopify to cooperate with Facebook to promote business growth

For Shopify independent website owners, creating an effective Facebook page is a critical step in increasing brand awareness and attracting potential customers. First, make sure your Facebook account has been “maintained” for at least 14 days before you start creating a public page.

Steps to create a Facebook Page

• After logging in to your Facebook account, find and click the “+” button in the upper right corner and select the “Public Page” option.
• During the creation process, enter the first-level domain name of your independent Shopify site as the public homepage name, and select the corresponding category according to your product type.
• Avoid clicking on any links or buttons that say “promotion.”
• Set the basic image of your public homepage, including uploading images that meet the requirements (such as avatar size 180px x 180px). These images should best reflect your brand image.

Improve public homepage information

Next, you need to complete some basic information to enhance the professionalism of your homepage:

• Add website: Enter your Shopify site URL directly.
• Location information is optional.
• The business hours are set to 24 hours a day because this is the characteristic of online stores.
• A phone number is not required for international sellers, but you can connect to WhatsApp if you wish.
• Finally, increase visibility by inviting friends to like, share, and post welcome posts.

Use Facebook Channel to strengthen the integration of Shopify and Facebook

Installing and configuring Facebook Channel can help merchants better manage their business on Facebook and Instagram. Specific steps include:

• Associate Facebook account and authorize page management rights.
• Continue to set up data sharing, tracking pixels and other functions to better analyze user behavior.
• Create a Facebook Business account to customize advertising campaigns on the platform.

Why run Facebook ads on Shopify?

One of the challenges of Shopify’s independent website is that it needs to obtain its own traffic, and Facebook provides such a huge user base. In view of this, many businesses choose to start with Facebook ads for marketing, especially in the early stages. However, this also means that you need to master certain advertising skills, otherwise you may encounter problems such as account closure.

Through the above steps, you can effectively take advantage of the cooperation opportunities between Shopify and Facebook, which will not only bring more traffic to your independent station, but also build a strong brand image on social media. However, it should be noted that successfully running Facebook ads requires time and practice to accumulate experience, so don’t rush it.