Shein merchants’ product selection methods and skills are particularly important in a highly competitive market environment. To stand out from the crowd, you need to have a deep understanding of potential consumers’ preferences, keep up with fashion trends, and grasp popular elements. What is Shein’s product selection method? Let’s take a look at Shein’s data expert selection methods and logistics selection methods.
1. Find a store
9 million globally active independent station stores on e-commerce SaaS such as Shopify and Magento can provide information such as traffic, keywords, external links, social media, best-selling and new products. Stores can find competitors through multi-level selection, arrangement or search, and conduct comprehensive analysis and supervision.
2. Find products
The 300 million products sold on overseas independent stations can help merchants select products through multi-level filters and collection functions. Amazon merchants can find new and popular products outside the platform, and independent station merchants can find competitors with similar products through this function.
3. Find keywords
The keyword search function can provide a large amount of Google keyword data, including search volume, natural competition and paid competition, as well as which independent station stores use this keyword to attract traffic and how effective it is. All keywords can be exported, which can help merchants effectively improve SEO and listing.
Shein chooses a logistics method?
Before choosing a logistics method, cross-border e-commerce merchants need to consider the following four points:
1. Destination country
Before choosing a logistics supplier, merchants should know where the target market for the products they sell is. For example, if the market is positioned in the United States, merchants should choose a logistics company in the United States, which not only plays an important role in logistics cost control, but also affects timeliness. If merchants choose a logistics company in the target country, timeliness will be faster.
2. Transportation timeliness
Merchants should understand the timeliness of logistics in different channels, such as international express DHL, UPS, TNT, FEDEX and other logistics companies and freight lines will be faster in timeliness. If buyers have high requirements for timeliness, they can choose these logistics channels. If the buyer has low requirements for shipping time, he can choose a logistics distribution method that is cheap and safe.
3. Product categories
Ordinary products can choose more logistics channels, which are cheap and of good quality. The export demand for special products will be relatively high, such as pure batteries, liquids, electrified products, products, imitations, powders, and gypsum, which are unique commodities with strict export requirements, fewer logistics channels, and relatively high prices.
4. Door-to-door reception service
General logistics suppliers can provide door-to-door reception services, but there are requirements for the number of packages. The actual number or constraints should be contacted with the logistics supplier. If the door-to-door reception service is not provided, the merchant is responsible for delivering the goods to the postal point. These issues must be clearly understood first.
This article introduces the method of shein product selection, including steps such as finding stores, finding products, and finding keywords. It also provides four key points to consider when choosing a logistics method. Through the guidance of this article, merchants can easily find best-selling products and occupy a place in the market.