More and more merchants choose to register and open stores on the shein platform. In the process of listing goods, it is necessary to set product pictures reasonably, and the platform also has certain regulations on the size of pictures. Pictures are the most intuitive way to show the details and characteristics of goods. Let’s take a look at how shein merchants should optimize product pictures?
How to optimize shein product pictures?
1. Maintain the clarity and quality of pictures
Pictures are the most intuitive way to show the details and characteristics of goods. Therefore, photos must be clear, complete, and real, and there must be no blur, frame loss, deformation, etc.
The resolution of the picture should be suitable for different devices and screen sizes. Generally, it is best to use pictures above 800*800px. The format of the picture should be jpg or png, and avoid using gif or bmp to reduce the size and loading time of the picture.
2. Choose the right background and lighting
The background and lighting will affect the color and atmosphere of the picture. Therefore, merchants should choose backgrounds and lighting that are consistent with the style of the product.
Generally speaking, white or light backgrounds are more suitable for showing the color texture of the product, while black or dark backgrounds are more suitable for showing the outline and shape of the product.
3. Choose multi-angle and multi-scene shooting
In order for buyers to fully understand the appearance and function of the product, merchants should take pictures of the product from different angles and scenes. At the same time, the consistency and connectivity between the pictures should be maintained to prevent inconsistent styles or colors.
4. Use models or props to enhance temptation
Sometimes, a single product picture may not fully demonstrate the advantages and characteristics of the product, so models or props can be used to increase the attractiveness of the product picture.
Models can show the dressing performance and style matching of the product, and props can show the size and function of the product. But be careful to choose models or props that match the product to prevent interference or misleading.
5. Follow the standards and regulations of the shein platform
Finally, pay attention to follow the specifications and requirements of the shein platform for product pictures, such as the total number of pictures, size, proportion, name, etc.
These standards and regulations are to ensure the unity and professionalism of the platform, and to enhance the consumer experience and trust of buyers. If the standards and regulations are violated, the picture may be deleted or the merchant account may be banned.
When optimizing shein product images, merchants must display the selling points of the products from multiple angles and perspectives to motivate more buyers and friends to place orders.
This article shares how shein merchants can optimize product images, such as maintaining clarity and quality, choosing appropriate backgrounds and lighting, shooting in multiple scenes, using models and props, etc. At the same time, merchants must also follow the regulations of the shein platform to ensure that the images meet the requirements.