Exploring the opportunities and challenges of the OZON platform: the prospects of Chinese products in the Russian market and reverse logistics services
After the withdrawal of international brands triggered by the Russia-Ukraine war, Chinese products quickly occupied the Russian market with their cost-effective advantages. Since the OZON cross-border e-commerce platform opened to Chinese merchants in 2022, many merchants have actively settled in it, and the order volume has shown an alarming growth trend.
A merchant who joined the OZON platform shared his experience. At the beginning, his daily order volume could be as high as 200. However, the time and costs required to ship Chinese goods to Russia also increase. Since the logistics cycle is as long as 40 days, its monthly logistics costs even exceeded 100,000 yuan. On the eve of the Spring Festival, the merchant decided to reduce the scale of business. Entering 2023, as more merchants join, the mechanism of the OZON platform continues to improve, limiting the sales of imitation brand products. This causes his daily order volume to drop to about 10 orders, and his monthly profit is expected to drop to 6,000 yuan. about. In this case, operating the OZON platform full-time is not the best option, but it still has potential as a part-time opportunity.
With the continuous development of e-commerce business, many Chinese sellers hope to use the OZON platform to expand the international market. One of the key questions is whether OZON can provide convenient logistics services to help sellers achieve reverse logistics. According to the relevant information of OZON Logistics, Chinese sellers can deliver goods through its platform. The specific operation is to log in to the OZON Logistics platform, fill in the relevant information and confirm the delivery.
Actively communicating with OZON Logistics Company to understand its service scope, cost and timeliness are factors that Chinese sellers must consider when utilizing reverse services. In particular, factors closely related to return policies, after-sales handling, customer satisfaction, and brand reputation are crucial to sellers. With the reverse service of OZON Logistics, sellers have the opportunity to enhance customer loyalty while ensuring product quality, thereby building a better business image in the international market.
In general, the OZON platform provides new opportunities for the development of Chinese products in the Russian market. However, merchants should comprehensively evaluate the pros and cons of logistics services and develop reasonable shipping, return and exchange procedures to ensure competitiveness in the international e-commerce environment.