Russian e-commerce giant Ozon Russia attracts Chinese sellers, creates new opportunities and optimizes seller points strategy
In recent years, with the vigorous development of the global e-commerce industry, Russia’s e-commerce leader Ozon Russia platform is rapidly rising and attracting many Chinese sellers. As one of Russia’s largest Internet companies, Ozon Russia not only has a strong presence in the country but The market is booming and has also shown strong potential in the field of international cross-border e-commerce.
The rise of Ozon Russia platform
The history of the Ozon Russia platform can be traced back to 1998, when it was originally an online bookstore. However, with the booming development of e-commerce, Ozon Russia has gradually expanded its business scope and has now become a comprehensive e-commerce platform, with sales continuing to rise and ranking among the three largest online platforms in Russia.
Attractiveness of Chinese sellers
There are many reasons why the Ozon Russia platform attracts Chinese sellers. First of all, the Russian market’s favor for Chinese goods cannot be ignored. According to statistics, Chinese goods account for as much as 90% of orders on the Ozon Russia platform. Especially after Western brands have withdrawn from the Russian market, Made in China has successfully filled the market vacancy and become the first choice of Russian consumers. In addition, Russia’s Internet penetration rate is as high as over 90%, and it has a huge number of netizens, making the Ozon Russia platform capable Developed a broad user base.
Support and development of Ozon Russia
In order to better support Chinese sellers, the Ozon Russia platform continues to improve its services. In order to solve the logistics problems of Chinese sellers, the platform has introduced the OZON front-end warehouse model. Sellers only need to prepare goods in advance and send them to the front-end warehouse. The warehouse will then sort, print and transport packages according to consumer orders to ensure that orders are delivered on time. In the hands of Russian customers.
Cross-border e-commerce opportunities and promotion
Chinese sellers still need to face promotion problems after settling on the Ozon Russia platform. How to use social media to promote brands and products has become a challenge. Here, Tiger Platform has become a solution. By registering an account on its platform and recharging money, Chinese sellers can obtain the required foreign phone numbers, and then successfully register and promote foreign social software and expand their influence.
Optimize OZON seller points strategy
OZON, as a leading e-commerce platform, not only provides a rich product selection, but is also committed to helping sellers achieve higher sales performance. Among them, the “ozon points” system has become an important tool for sellers.
Sellers do not need to set separate points for each product, they only need to check the desired product and click edit. If you want to set points for all products uniformly, just click “Edit All” and set according to the product price in the pop-up page.
If the seller needs to adjust the points strategy, he only needs to go to the promotion evaluation points page or the product list page and switch the switch next to the product list name to the off state. When the point collection progress is slow, the page will display a yellow warning icon , prompting sellers to evaluate the necessity of adjustments.
Sellers can click the “Collect positive reviews” product list page on the download menu bar to obtain a positive review list in CSV format containing the following content: review text, product ratings, and the buyer’s public data (referring to the buyer’s specified in the profile name, does not apply to anonymous reviews).
Sellers can collect the total number of reviews, the score without photos, and the score with photos according to different settings of the product. For example, assume that the seller sets the following options: collect total reviews: 10; score without photos: 50 points; score with photos: 100 points. If the buyer leaves 5 reviews with photos and 4 reviews without photos for the product, the service cost is calculated as follows: Service cost = 4×50 rubles + 5×100 rubles + 70 rubles (OZON service commission) = 770 rubles.< /p>
Sellers can click to download the analysis data and obtain a CSV format report, which includes the points used by each product and the total number of points used. Through this report, sellers can clearly understand the points usage of each product and provide future points strategies. Provide a strong basis for optimization.
Conclusion
With the various advantages and support provided by the Ozon Russia platform, Chinese sellers have broad development prospects. Actively seizing the opportunities brought by the Ozon Russia platform, displaying high-quality products and achieving sustained growth in sales will help Chinese sellers win a larger share in the Russian market. The “ozon points” system provides OZON sellers with a flexible and efficient The points management method helps sellers better attract buyers, improve product evaluations, and thereby promote sales growth. By mastering the flexible application of this system, sellers will surely gain greater advantages in the fierce e-commerce competition and achieve prosperity. Development.