Ozon Platform: New Opportunities for Russian Cross-Border E-Commerce and Detailed Explanation of Store Group Model
Competition in the cross-border e-commerce industry is becoming increasingly fierce, and sellers are looking for new platforms to expand their businesses. As an emerging cross-border e-commerce platform, Ozon has received more and more attention in recent years. This article will introduce the basic situation of the Ozon platform, hot-selling categories, store opening procedures, etc., hoping to help sellers better understand this platform.
Platform overview and development advantages
Ozon was founded in 1998 and has become the fourth largest e-commerce market in Europe and the only multi-category comprehensive B2C e-commerce platform in Russia. Ozon has strong logistics facilities and is able to provide Russian customers with fast door-to-door delivery services across eleven time zones. Based on its excellent infrastructure and professional team, Ozon achieved a year-on-year sales growth of up to 135% in the first quarter of 2021, showing strong development momentum. The Ozon platform supports a variety of payment methods, including credit cards, cash, bank transfers, etc. In addition, Ozon also provides sellers with a flexible fee structure and diverse logistics options, allowing sellers to choose the most appropriate delivery method according to their own needs.
Hot-selling categories and market potential
The hot-selling categories on the Ozon platform cover many fields, including electronic 3C, outdoor products, furniture and other fields. It is worth noting that the Ozon platform’s growth rate in the electronic products and home appliances category has exceeded three times that of last year. In addition, daily necessities and DIY categories also show great potential, including tableware, indoor plants, pillows, bedding, etc. Hot-selling categories on the Ozon platform also include 3C electronic products, mobile phone accessories, sporting goods, household appliances, clothing accessories, etc. For sellers who want to do business on the Ozon platform, understanding these hot-selling categories can help them better formulate product selection strategies.
Store opening process and precautions
For mainland Chinese companies, they need to submit some necessary documents to settle in Ozon, including business licenses, legal person ID cards, company articles of association, etc., and they need to provide notarized translated versions of these materials. Compared with other platforms, Ozon has advantages in terms of store opening fees. There are no annual fees, no monthly fees, and no other additional merchant fees. The only fee is the commission based on sales. In addition, the Ozon platform supports Chinese sellers to use overseas warehouse services, making delivery faster and more convenient. In order to help more Chinese sellers successfully enter the Ozon platform and enhance their confidence, the Ozon platform has specially provided more platform data for sellers’ reference.
Store group model and operation suggestions
When considering the store group model, you need to understand whether the platform’s unit price per customer is suitable. A low-risk and moderate unit price per customer is the key. At the same time, the platform’s online store costs as well as commissions and operating expenses must also be taken into consideration. It is also necessary to pay attention to whether the main products have comprehensive varieties so that they can be distributed appropriately. The ease of operation of the software is also an important factor in building a store group. In these aspects, the Ozon platform is more suitable. The market potential is not yet saturated and it is vigorously attracting investment. It is a potential cross-border e-commerce platform. Sellers on the Ozon platform need to collect products in batches and import them to Amazon. This process is reversible, that is, the best-selling product listings on Amazon are placed on the Ozon platform in batches. In order to facilitate the listing, sellers can use the Ozon active listing assistant tool developed by the e-commerce assistant to realize batch payment and multiple listings.
Conclusion
Ozon, as a high-profile emerging platform, has huge development potential in the field of cross-border e-commerce. It not only has a strong market share and logistics facilities, but also provides sellers with flexible fee structures and diversified payment methods, providing strong support for sellers to explore the Russian market. Whether you want to expand market share or seek new business growth points, you should not miss the compelling opportunity of Ozon’s self-operation.