“Temu” is a cross-border e-commerce platform of Pinduoduo, and it is also an e-commerce platform specializing in overseas cross-border business. So how does Temu do it and how does it operate? This article introduces this in detail.
Temu’s operation method:
1. Positioning, first of all, store positioning and product positioning
As a cross-border seller, you must understand the core consumer market, customer needs, store characteristics and your own advantages. This is the first step to the success of the store, and all marketing starts from this step.
2. Product selection
In cross-border e-commerce, the selection of goods is a very important step, which has a great impact on the sales of goods. Therefore, before getting involved in cross-border e-commerce, you must first clarify your positioning, whether you are engaged in imported goods, or engaged in e-commerce, selling food, electronics, jewelry, clothing, etc. It is recommended to set the product life to more than one year to facilitate future product updates; secondly, keep up with trends and markets, and it is best to have a best keyword of more than 100,000 in a month; thirdly, ensure that the supplier has certain advantages, stable supply, low cost, high profit, and avoid infringement. Setting up a consignment warehouse can not only connect more platforms, but also establish an offline sales network.
3. Set keywords
Keywords play a very important role in the search traffic within the site. Generally speaking, the platform will recommend keywords, but these keywords are not very accurate. In addition, other companies will also use keywords. Therefore, in this case, the search weight of the store cannot be improved. Therefore, sellers must master keywords to increase the exposure of the store.
4. Brand unification
A brand must occupy more than 90% of the market share in the entire store, and they are all unified brands, which makes people feel that this brand is higher-grade, has better sales, higher profits, and is more likely to attract customer loyalty.
5. Set up store activities
Stores hold activities, which can not only make money, but also play a role in promotion. For example, free release of new products can quickly increase the number of fans and loyalty. This method of publicity can also be used for cross-border e-commerce, and sellers can set the content of publicity according to their actual situation.
During the promotion process, choose a good supplier to ensure that there will be no shortage of goods. This can also increase the popularity of the store, increase the sales of the store, and improve the data inside the door.
The above is about Temu’s operation method. The Temu platform is developing very well, and merchants can check the relevant information themselves and consider joining. During operation, everyone must make corresponding adjustments and optimizations based on the actual situation of their own store to promote better development of the store.