How to efficiently manage and optimize promotional activities on the Ozon platform

Promotional activities are one of the important strategies for e-commerce platforms to attract buyers and promote sales growth. The Ozon platform provides sellers with multiple promotional opportunities to help them improve sales performance and attract more buyers.

How to remove items from Ozon promotions

Promotions are an important tool for attracting customers and increasing sales, but sometimes it may be necessary to remove items from a promotion, whether due to lack of inventory or other reasons. Follow these steps:

Step 1: Log in to your Ozon account

Make sure you are logged in to your Ozon seller account. Promotions can only be accessed and managed if you are logged in.

Step 2: Enter the promotions section

In your seller account, find and click the “Menu” option. In the menu you will find the Promotions section. Click this section to continue.

Step 3: Open the promotion card

In the Promotions section, you will see participating promotions listed. Select the promotion that contains the items you want to remove, then click the corresponding promotion card.

Step 4: Delete the product

In the promotion card that opens, you will see the items that have been added to the promotion listed. To delete an item, you can use the following two methods:

• Method 1: Drag and delete: In the product list, find the product row you want to delete; drag the product from the right to the left of the product row, and click “Delete” or similar options.
• Method 2: Open the product card: In the product list, find the product row you want to delete; click on the product row you want to delete to open the product details card; in the upper right corner of the screen of the product card corner and you will see a “Delete” or similar option. Click on it to delete the item.

Step 5: Confirm deletion

After completing the above steps, the selected items will be deleted and removed from the promotion. Please make sure to double check and confirm deleted items to avoid unnecessary mistakes.

Utilization of basic setting data for Ozon promotions

Promotional campaigns are a critical component of e-commerce success, and understanding and analyzing the effectiveness of these campaigns is critical to developing better marketing strategies.

Evaluate the effectiveness of promotional activities

Ozon promotion basic settings allow you to view data for specific promotions, including the number of items ordered and the amount ordered. By comparing the performance of different promotions, you can evaluate the effectiveness of each promotion.

Optimize promotional activities

Based on the performance data of promotional activities, promotional strategies can be adjusted and optimized. If a certain promotional strategy is performing well, consider increasing its amplitude or frequency.

Understand product performance

The basic Ozon promotion settings also allow comparison of sales data for promotional and non-promotional items. Through this comparison, you can understand which products are more popular during the promotion period.

Timing

By analyzing data from different reporting periods, you can determine the best time to promote. Understand which time periods are critical to the success of your promotions so you can better plan future promotional strategies.

Customized marketing strategy

With Ozon promotion basic setup data, you can better understand different types of buyer behavior and preferences. By looking at customer segmentation and payment method data, you can tailor a personalized marketing strategy.

Learn more about Ozon promotion metrics

Ozon promotion metrics are a set of predefined metrics used to measure the performance of items during promotions. These indicators include basic indicators, number of visitors, impression volume, conversion rate of adding to shopping cart, number of adding to shopping cart, display of products and sales by status, etc.

Use of Ozon automatic promotions

Ozon provides sellers with a powerful tool – automatic promotion activities, which helps to easily obtain product reviews and improve the performance of products on the platform.

Activate automatic promotions

• Log in to your Ozon seller account.
• Go to the “Promotion” → “Points Evaluation” page.
• In the Auto-Selected section of the page, click the Enable button to activate automatic promotions.
• Specify the start time of the promotion.

View activity forecast

Before activating an automated promotion, review the campaign forecast to ensure demand is met, including the number of items participating in the campaign, projections for shopping cart conversion growth, the expected number of points buyers will earn through reviews, and the number of reviews available.

Create a promotion

Once you have met the conditions for activating your automatic promotion and reviewed the campaign forecast, click the “Create Promotion” button.

Product recommendation bid

To help products get the first 10 reviews quickly, Ozon will set recommended bids for each product, and these prices cannot be changed.

Stop activity

If you wish to stop automatic promotions, set the switch to the corresponding position, “Stop active.” This will stop the activity and no longer accrue charges.

Editing and analyzing Ozon promotions

Editing a promotion is an important step in optimizing and improving your promotion strategy. Here are some common steps for editing a promotion:

Promotion type

Based on the goal, the promotion type can be changed, such as discounts, gifts, full discounts, etc.

Promotion Date

Adjust promotion start and end dates to ensure they match sales strategy and inventory availability.

Applicable conditions

Based on the target audience, modify the applicable conditions for promotional activities, such as total shopping cart amount, product category, purchase quantity, etc.

Promotional content

Change promotional content, including promotional copy, advertising images, promotional links, etc.

Target Audience

Targe promotions to attract specific target audiences, such as new customers, returning customers, or VIP members.

Analysis and Optimization

Regularly review the analytical data of promotional activities to understand their performance and optimize and improve based on the data.

Conclusion

Editing and analyzing promotions on Ozon is one of the key strategies to increase sales and attract customers. By managing promotions and optimizing them based on data, you can achieve better sales results. I hope this article will help sellers make better use of Ozon’s promotional tools and improve sales results.