Detailed explanation of the rules and policies of the Ozon platform: ensuring product quality and fair competition
On the Ozon platform, sellers must be familiar with and follow a series of strict rules and policies to ensure successful operations. These rules not only cover product quality supervision, partial compensation and refund policies, but also involve the discount point system and the principle of fair competition, aiming to provide sellers with a safe and fair business environment.
1. Product quality supervision rules of Ozon platform
Ozon’s product quality supervision rules mainly consist of the following eight parts to ensure the seller’s product quality and service level:
- Seller Rating: Reflects the seller’s performance on the platform.
- Product Rating: Buyer feedback on product satisfaction.
- Service quality indicators: Evaluate the quality of after-sales service.
- Cancellation percentage: Order cancellation rate affects seller reputation.
- On-time delivery vs. late delivery: Evaluate a seller’s ability to deliver.
- Quality score of delivered items: Consumer satisfaction with delivered items.
- Blocking reason: The reason why the product is blocked, the seller can make improvements accordingly.
Following these rules will not only improve your seller’s reputation, but also increase purchase rates and maintain good customer relationships.
2. Part of Ozon’s compensation policies and tariff fees
Ozon allows sellers to offer buyers to keep defective goods and issue a partial refund under certain circumstances. In addition, for goods exported to Russia, if the value of the package is less than 200 euros, they are exempt from tariffs, and the buyer must bear the taxes for the excess.
Open new delivery method
Sellers can create new delivery methods in their personal center. Specific steps include selecting a logistics company, delivery location, etc. If you use non-integrated shipping methods, you need to manually update the package status to ensure customer service quality.
3. Interpretation of discount points policy
The discount point system is an important policy of the Ozon platform. During the discount period, the difference generated by the merchant will be returned in the form of points. These points can be used to pay up to 99% of the total commission and can optimize the merchant’s promotional strategy. The way points are accumulated and used is also extremely important, and the adjustment of points when returning items also requires attention.
4. Ozon’s refund policy
Ozon provides a transparent refund policy, which mainly includes the following scenarios:
- The seller needs to refund the money if the goods are not received.
- Ozon approves the buyer’s return request due to transportation delays, and the seller needs to refund the refund and return shipping costs.
- After the buyer returns the goods, the seller needs to refund the goods according to the status of the returned goods.
These policies ensure the protection of the rights of buyers and sellers during the refund process.
5. Fair Competition and Related Rules
Ozon is committed to creating a level playing field. Sellers must pay attention to the following principles when operating on the platform:
- Provide accurate information and descriptions, and do not engage in malicious competition through multiple accounts.
- Avoid contacting buyers privately and leaking user privacy, and maintain the fairness of the platform.
- Oppose any unfair competition in terms of product content and services.
6. Hiding substandard product policy
Ozon will hide products that have no sales records within 180 days to ensure product quality on the platform. Although this presents challenges for novice sellers, it also provides optimization opportunities to increase their exposure by improving the quality of their products.
In short, the various rules and policies of the Ozon platform are to protect the rights and interests of consumers and support the healthy development of sellers. Complying with these policies will provide strong support for the long-term development of sellers.