How to use OZON product packages and product management strategies efficiently

The OZON platform is a market full of potential, and many sellers have achieved good results on this platform. However, even experienced cross-border e-commerce sellers need to spend time familiar with the operating mechanism of the OZON platform. This article will combine OZON product package usage tips and product management strategies to help sellers operate better.

Tips for using OZON product packages

Commodity packages are a free marketing tool on the OZON platform. Sellers can combine related products into packages for sale, such as combining mobile phones and mobile phone cases. Doing so will not only expand product sales, but also reduce packaging costs.

• Expand the sale: Buyers are more likely to buy discounted packages than to sell them individually, which can significantly increase product sales.
• Reduce packaging costs: Package sales reduce the need for separate packaging of goods, saving time and costs.
• Product information page recommendations: On the product information page, the system will randomly combine recommended product packages to increase exposure.

Product management strategy

To successfully sell on OZON, sellers need to master product management skills, especially the understanding and optimization of product fields.

Product management field analysis

• Ozon Product ID: Uniquely identifies the product. No matter where it is shipped from, the ID remains unchanged.
• FBO/FBS/CrossBorder Ozon SKU ID: Identifies products sold from Ozon warehouse, self-owned warehouse and overseas respectively.
• Barcode: Product barcode, used for tracking management.
• Product Status: The status of the product, affecting visibility and purchaseability.
• Current Price/ Base Price/ Recommended Price: The current price of the product, the original price, and the lowest price of competing products to help formulate pricing strategies.
• Available in Warehouse/ Reserved: Inventory quantity and reserved quantity, reflecting the actual salable status.

Optimize product strategy

• Update prices and inventory regularly: Ensure the latest information and increase buyers’ willingness to purchase.
• Use attractive discounts: Attract buyers, but stay competitive.
• Focus on product status: Set the correct status to increase visibility.
• Know your competitors: Develop a competitive strategy.
• Provide detailed descriptions and high-quality images: Increase your appeal.
• Respond proactively to customer inquiries: Establish a good service image.
• Consider cross-border sales: Expand your market.
• Monitoring and Adjustment: Optimize strategies based on data feedback.

The importance of product characteristics

Product features aid navigation, search, and comparison, and are critical to buyer decision-making.

• Navigation: Product features help buyers quickly find the products they need.
• Search: Filling in attributes correctly increases visibility in product search results.
• Advanced Search: Refine search results to meet specific needs.
• Comparative Research: Detailed features help buyers make purchasing decisions.

Filling in the product card

Filling out the product card correctly is the key to successful sales.

• Product attributes: Fill in the product attributes in detail, such as brand, model, etc.
• High quality photos: Showcase product features.
• Set competitive prices: Refer to competing product pricing.
• Detailed description: Introduce functions, advantages, and usage.

Conclusion

By in-depth understanding and application of the various tools and strategies of the OZON platform, sellers can increase the visibility and attractiveness of their products, thereby achieving success in the Russian e-commerce market. Whether it is product packages or product management, every step requires careful planning and execution.