How to optimize OZON store indicators to improve sales performance

For sellers on the OZON platform, if they want to achieve sales growth, they not only need to pay attention to the market capacity and operational capabilities of their products, but also focus on the optimization of various store indicators. The following is an introduction to several key aspects to help sellers better manage their stores.

Product Pricing and Rating

The OZON platform will determine the rating of a product based on the number of reviews and ratings it receives. It is worth noting that a product must have at least two reviews to participate in the rating. In addition, OZON will also monitor the prices of similar products and compare them with the prices of other websites on the market to determine the price competitiveness of the products.

Order Cancellation Rate

The order cancellation rate refers to the ratio of the number of canceled orders to the total number of orders in the past 14 days. Factors that affect the cancellation rate include but are not limited to buyers failing to pick up the goods on time, sellers actively canceling shipments, etc. It is worth noting that order cancellations caused by OZON platform’s own errors will not be included in this statistics.

Late supply

Late supply refers to the proportion of orders that fail to be delivered within the expected time due to seller reasons. Sellers need to optimize logistics services and set reasonable delivery deadlines to avoid delays.

Violation Policy

Complying with OZON’s policies is essential to maintaining a good store. Sellers should regularly check account notifications for the latest rule changes.

Key indicators of FBO model

For local stores that adopt the FBO (Fulfillment by OZON) model, the evaluation criteria include three main aspects: on-time delivery rate, application delivery accuracy rate and on-time cancellation delivery rate. Together, these metrics determine a store’s overall rating, which in turn affects its visibility and treatment on the platform.

On-time delivery rate

Defined as the proportion of goods delivered to OZON warehouses on time in the past 60 days. It is recommended to arrive 30-90 minutes in advance to allow enough time for emergencies.

Application for delivery accuracy

The calculation formula is: 100% – (difference between the declared quantity of goods and the actual quantity of goods/the quantity of declared goods accepted for delivery) * 100%.

On-time cancellation delivery rate

Refers to the success rate of purchase requests completed within the past 60 days or canceled 72 hours in advance.

Store traffic optimization

Faced with the OZON current limit challenge, sellers can select products that meet consumer needs through market research and use external resources to improve operations. In addition, reasonable promotion investment can also help stores gain more exposure.

Advertising strategy

Optimizing OZON template advertising is another effective means to increase sales. Choosing the right ad template, writing attractive copy, accurately setting budget and delivery time, and continuously tracking performance are all essential steps.

Solve the store ban problem

When a store is blocked, sellers should first find out the reason, actively communicate with OZON customer service, and provide necessary information to prove their compliance.

In short, through the above measures, sellers can build a healthy, active and competitive store on the OZON platform.