How to optimize OZON platform product titles to increase sales and exposure

On the OZON platform, optimizing product titles not only helps increase the exposure of products, but also attracts more user searches. This article will introduce in detail the OZON platform product title filling specifications and optimization techniques.

OZON platform product title filling specifications

The OZON platform has a series of regulations on product titles to ensure that they meet the requirements of the platform. The following are specific specifications:

• The title must start with a capital letter.
• The title must match the item being sold.
• Title length cannot exceed 255 characters.
• The title should indicate the type of product (for example: toys, wooden cabinets, mobile phones, trash cans).
• Russian, English, numbers and symbols can be used: . , : ; ( ) – / & “, but question marks and exclamation points cannot be used (if the book title contains these two symbols, they are allowed).
• The title should not contain words such as “offer,” “big deal,” “today only,” “item price,” “best, unique item,” etc.

OZON platform product title optimization skills

The product titles on the Ozon platform can be named automatically or manually.

Auto naming

Automatic naming follows mandatory rules, and the structure is: category + brand + model + product characteristics. Core keywords must be highlighted, with a maximum of 200 characters.

Manual naming

Manual naming is left to the discretion of the merchant, but the following regulations must still be followed:

• Include product categories and brands.
• Start with a capital letter.
• Can include English, but not entirely in a foreign language.
• Can contain numbers and symbols: . , : ; ( ) – / & “.
• No repeated words, broken spaces, or redundant information (including ads).

Correct product titles are critical to improving your product’s ranking in search results. Not only does a well-formed title attract more customers, but because search results and product category pages only display the first part of the title, it needs to contain the most important information.

Keyword optimization and other techniques

In addition to the right product title, there are some key optimization tips that can help Ozon sellers gain more exposure and traction:

• Use relevant keywords appropriately in product titles and descriptions so that more users can find your products through searches.
• Ensure product pictures are clear and displayed from multiple angles, and descriptions are accurate and clear, including product features, specifications, uses and other information.
• Use the promotional tools provided by the platform to increase sales.
• Provide high-quality after-sales service.
• Update store and product information regularly.

By optimizing product titles and other key techniques, sellers can gain more exposure and sales opportunities on the Ozon platform.

Ozon product title optimization strategy

On the ozon platform, optimizing product listing titles is a key part of attracting customers’ attention and increasing product click-through rates.

• Concise and clear: The title should be concise and clear, avoid being too complicated or lengthy, so that customers can understand the product clearly.
• Use keywords: Reasonable use of keywords related to the product can improve the ranking of the product in the search results and increase the chance of being found.
• Emphasis on product features: Emphasize the unique features and selling points of the product in the title to attract customers’ interest.
• Use numbers and symbols: Using numbers and symbols can attract customers’ attention and make your title more attractive.
• Include brand name: If the product belongs to a specific brand, it is best to include the brand name in the title to increase brand influence and trust.
• Avoid misleading: The title should truly reflect the characteristics of the product and avoid using words that are irrelevant to the product or misleading.

By learning from successful cases and continuous optimization testing, sellers can continuously improve the effect of title optimization and achieve better sales performance.

To sum up, optimizing product titles on the OZON platform is crucial to increasing sales and exposure. Merchants should follow platform specifications, make full use of keywords, and take various optimization measures to attract potential buyers.