How to open a store on the Ozon platform: Detailed guide and market analysis

Ozon, known as the “Russian Amazon”, was founded in 1998 and is Russia’s leading multi-category comprehensive e-commerce platform with a market share of 48%, second only to Wildberries. It sells a wide range of categories, including books, electronics, clothing, home furnishings, children, beauty, food, pet supplies, sports and other products. As the leader in Russia’s e-commerce field, Ozon not only has complete infrastructure, but also covers 25,000 pickup points.

Store opening process

Prepare materials

Chinese sellers who want to open a store on Ozon need to meet the following requirements:

1. Provide a business license in Chinese and English. It must be a company in Mainland China or Hong Kong. Self-employed individuals cannot open stores.
2. Provide legal person ID card.
3. Have 2 years or more experience in Amazon or AliExpress.
4. The product price needs to be competitive and cannot be higher than other Russian e-commerce platforms.
5. Need to have Russian customer service and establish a good after-sales service system.
6. You need to set up payment account information such as Wanlihui and PingPong.

Registration steps

1. Enter Ozon’s login page and click the “Register” button.
2. On the registration page, click “Sign up” to register.
3. Check the “From abroad” option and click “Next”.
4. Create an account, fill in the corresponding information, select to agree to the agreement, and then click “Next”. You can use NetEase mailbox, QQ mailbox, Google mailbox, etc. to register.
5. Fill in the payment account information.
6. After completing the above steps, click the “Submit for approval” button. The review process usually takes one working day.
7. After submitting, click the “submit for approval” button in the upper right corner, and then enter the OZON review process, which will take about 15-20 days.

Market potential

According to the latest analysis data, from January to May 2023, the number of sellers on Russian online platforms increased by 51% compared with the same period last year. Among them, Ozon achieved a 92% increase in the number of sellers, ranking first among Russian e-commerce Platform second. As the number of Internet users in the Russian market continues to grow (the Internet penetration rate reaches 90.5%), the market still has huge development potential.

Conclusion

Although competition on the Ozon platform is fierce, its diversified sales categories and dominant position bring huge business opportunities to sellers. For sellers interested in entering the Russian market, Ozon provides a convenient registration process and multiple payment methods, allowing overseas sellers to easily enter Russia’s Amazon (Ozon), a prosperous e-commerce platform. At the same time, with the deepening of Sino-Russian relations and the future development prospects of Russian cross-border e-commerce, choosing to open a store on the Ozon platform has become a strategic choice for more and more Chinese sellers.

For Chinese sellers who want to expand their business, Ozon is undoubtedly an important channel worth considering. However, sellers should pay attention to choosing popular categories, ensuring that their products are competitive, and providing high-quality logistics and after-sales services to meet the high requirements of Russian customers.