Ozon Platform Video Upload Guidelines and Technical Specifications

On the Ozon platform, uploading product-related videos can not only greatly improve buyers’ shopping experience, but also help products better display their features, thereby attracting more customers’ attention. This article will detail the specific steps for video uploading as well as related requirements and technical specifications.

How to upload videos on Ozon platform

Method 1: Use product cards to add videos

• When creating a product or editing an existing product, go to the media section of the product card and click the “Add” button.
• You can upload files by dragging them directly into the upload area, or by clicking the “Upload” button to select videos from your computer.
• Alternatively, you can complete the upload by entering the video link on YouTube or Yandex Disk. Please note that if you need to add multiple links, please add them one by one in order, and make sure that these links come from the browser address bar or the folder link of Yandex Disk.

Method 2: Add video using XLS template

• Open the template using an XLS file or online form.
• Enter the Ozon Video tab, and for each card, if there is no corresponding video, enter its YouTube or Yandex Disk link. Make sure the video is saved on the Ozon website for faster loading.
• If a video has already been uploaded, you can copy the link from other cards to the current template.
• When completed, upload the XLS file and save the online form.

Method 3: Add videos via Ozon Seller app

• Open the Ozon Seller app on your mobile device, select the corresponding product, and click the “+” button in the media section. This will allow you to jump directly to the media page to add videos while creating a new product.

Notes on video uploading

All uploaded videos are subject to review to ensure they are relevant to the products being sold and comply with platform regulations. Additionally, if your product has multiple model options, consider combining them under the same card. When entering any video link, be sure to check the link’s validity and accuracy.

Video content and technical requirements

To ensure the quality of videos, the Ozon platform sets clear standards for video content and technical specifications:

Content requirements

The video should clearly show the product itself and its benefits, and provide usage demonstrations. The following content must not be included:

• Profane or insulting remarks;
• Alcohol, tobacco and other contraband;
• Show prices, discount information, contact information or social media accounts;
• Ads mentioning other e-commerce platforms or stores;
• Contains sensitive personal information such as bank account details or images of identification documents;
• Any images involving pornographic or private parts;
• And other information that violates Russian laws and regulations.

Technical specifications

• Supported formats include MP4 and MOV.
• Resolution requires at least 1080 pixels on the long side and up to 1920 pixels on the long side.
• In terms of file size, uploads from local sources should not exceed 100MB, while videos from other sources should not exceed 5GB.
• Video length should be between 8 seconds and 5 minutes.

Link requirements

• Only use links from YouTube or Yandex.Disk.
• For Yandex.Disk links, it is recommended to only share links to folders containing videos, and ensure that the folder does not contain other types of files except videos.

By following the above steps and guidelines, you can easily upload high-quality product videos on the Ozon platform, thereby improving product display and promoting sales growth.