How to upload products efficiently on the Ozon platform: Detailed guide
For novice sellers who want to list products on the Ozon platform, it is important to understand the platform’s product sales restriction policies and regulations. Ozon has clear regulations on the products it sells, including but not limited to which products are prohibited from sale, which products require submission of specific documents before they can be sold, and restrictions on the sales model of certain products. This information can be found in “Training – Knowledge Base – Product Operation – Requirements – Product Sales Restrictions” on the Ozon seller official website.
Selection of product upload method
Personal account upload
If you have a small number of products, it would be a good choice to create product cards one by one. This method is especially suitable for sellers who have just started using the Ozon platform or have a small variety of products. Additionally, cards can be copied from any item that has been sold on the site to save time.
XLS template upload
For sellers with a large number of products, Ozon provides a more efficient method – uploading through XLS templates. The platform has designed special templates for different categories of goods, making it easy and fast to enter information on large quantities of goods.
API upload
For sellers who want to automate the upload process, uploading products through the API interface is an ideal choice. Especially for merchants with technical background or who need to frequently update large amounts of product information, this method not only improves work efficiency, but also ensures data consistency and accuracy.
Basic steps for uploading products
No matter which upload method is used, certain steps need to be followed:
- Prepare product information: Include product description, price, pictures and other key information. Make sure this content is accurate, especially the quality of product descriptions and images, as they directly affect consumers’ purchasing decisions.
- Choose the upload method: Choose the most suitable upload method based on your own situation (such as product quantity, technical capabilities, etc.).
- Upload products: Use personal account, XLS template or API tool to upload product details.
- Waiting for review: After uploading, the product will enter the review process. During this period, the Ozon team will check whether the goods meet the platform standards.
- Product listing: Once approved, the product can be officially sold on the platform.
As can be seen from the above introduction, although it is not difficult to upload products on the Ozon platform, it is still very important to master the correct process and technical means. I hope this guide can help sellers complete the product listing work more smoothly and start the sales journey on the Ozon platform.