For many novice cross-border e-commerce companies, they don’t know much about the details of product selection. Therefore, this article will introduce how to write cross-border e-commerce product selection ideas?
1. This is the most core and important point. It is not good to make infringing products. What is infringement? For example, when buying clothes, the pattern on the clothes is Mickey Mouse, which is Disney’s property; there is a Captain America shield on the clothes, which is Marvel’s copyright, which should all be known. In addition, technical patents and copyrights similar to appearance patents should also be paid attention to. This must not be touched. Once touched, the product will be removed from the shelves and fined, or the store will be closed directly without any mercy.
2. Don’t do dangerous goods, don’t do sensitive goods. It is definitely not okay to buy explosives and flammable materials on Amazon. This is common sense. Everyone knows what dangerous goods are. So, what are sensitive products? Don’t sell masks. Even if you are allowed to sell them at the beginning, it will be miserable in the end. More than 1 million products were directly removed from the shelves some time ago, and many sellers were directly frozen without being notified.
3. Novice sellers should not do big items, that is, heavy and large products. Because a large part of Amazon’s expenses are on logistics costs, try to find ways to reduce the cost of logistics. But if you do large items, first, the cost of sending from China to Amazon is very high. Second, if a single product exceeds 23kg and one side of the outer packaging exceeds 60cm, an additional storage management fee will be charged. It is recommended that novice sellers do not be so willful to do large items, it is difficult to make money back.
4. Don’t do categories that require review. Try to find products that can be directly put on the shelves for sale, do not need to be reviewed by Amazon, and require various certificates. It not only costs money to issue certificates, but also the review process takes time and energy. If you produce these things yourself, it is worth doing so, because if you pass the review, the threshold will be higher and the competition will be relatively small.
5. Novice sellers pay attention to the price range and don’t do things that are too high in price. Don’t exceed $50, and don’t do things that are too low in price, less than $10. Because it is not easy to sell if it is too high, and it is not profitable if it is too low. The best price range is around $20-40.
The above is an analysis of the thinking behind cross-border e-commerce product selection. I hope it will be helpful to everyone.