How to efficiently upload products on the Ozon platform: detailed steps and requirements
Uploading products on the Ozon platform is a crucial step that helps sellers display their products to more potential buyers, thereby increasing sales and brand awareness. In the current digital era, relying on the Internet platform for effective marketing has become a trend. This article will introduce in detail how to upload products on the Ozon platform, as well as related specific requirements.
01 Basic regulations for uploading products
On Ozon, the following requirements must be followed to successfully upload products:
- Account registration and activation: Before uploading products, sellers need to register and activate their personal account.
- Brand Certificate: For some products, a brand certificate is required to prove sales qualifications.
- Product Certificate: In certain categories, mating is limited and sellers need to provide corresponding product certificates themselves.
- Upload limit: The Ozon platform has certain limits on the number of uploaded products, and no more than 300 product cards can be uploaded per day.
02 Specific steps for product upload
1. Add new products
When adding a product on Ozon, you only need to fill in key information such as the price of the product, and the price will be displayed on the product card for sale. If the price offered is lower than the price quoted by other sellers, the system will prompt “Internal price is cheaper”.
After the upload is successful, the product will appear on the product list page in the backend, and you can change the description if needed. However, some features cannot be modified once the product has been delivered to the warehouse or ordered by the customer.
2. Upload method
Depending on the number of products, the uploading method is also different:
- Personal account selection one by one: If the number of products is small, you can select them one by one.
- Batch upload: If there are a large number of products, you can use an Excel document to add all products of the same type at once.
- API interface: For sellers who need to automatically submit products, you can use Ozon’s API interface.
In the past 20 days, if more than 85% of the products released by a store do not meet the requirements, Ozon has the right to terminate the sales cooperation with the store.
03 Product description requirements
Product description is particularly important on the Ozon platform. It not only includes pictures and videos, but also details the features, advantages and usage examples of the product. The specific requirements are as follows:
- Normativity of text description: The description must be smooth and free of spelling and grammatical errors.
- Consistency: The description must match the actual product and its features.
- Clear information: The material, purpose, and value of the product should be clearly stated.
- Restricted content: It is prohibited to add irrelevant content, advertising information, price information and specific words such as “imitation”, etc.
Use rich content to attract consumers
To make your product cards more attractive, you can include rich content in the description, such as images and videos, although this content will be rendered as a standard product description in the mobile app.
Usage of HTML tags
Ozon allows product descriptions to be enhanced through HTML tags, such as using <br> tags for line breaks, and <ul> and <li> tag creates a list, thereby improving the beauty and readability of the description.
04 Determine product category and type
Before uploading products, sellers need to accurately select the category and type of the product, which will directly affect the sales commission, product characteristics and display position in search results. Wrong category selection will result in product review being rejected. In addition, sellers need to understand the classification and attributes of the products they sell. They can manually specify the product type or use an Excel template to upload it.
Through the above guide, sellers can upload products on the Ozon platform more efficiently, improve the exposure and attractiveness of their products, and thus better attract potential buyers.