Detailed explanation of Facebook Pixel: installation and application

The Facebook Pixel is a powerful tool designed to track and measure the behavior of your advertising audiences. As a code, Facebook Pixel can be installed manually or through partner integrations. With the support of the business management platform, users can better position and evaluate advertisements.

Once installed, the Facebook Pixel will record visitor behavior on the page where the pixel is installed. These records include users’ behaviors such as viewing web content, conducting searches, and adding products to shopping carts. This data is similar to Google Analytics in Google Ads and can help businesses gain insights into how customers interact on their websites.

By analyzing this data, companies can improve and adjust their Facebook advertising strategies to increase the effectiveness and efficiency of advertising. This makes Facebook Pixel one of the indispensable tools in digital marketing, helping brands and customers establish more effective connections and communications.