How to enhance brand influence through Facebook Taiwan advertising strategy and interactive optimization

As one of the largest social media platforms in the world, Facebook is not only an ideal choice for companies to carry out brand promotion, product sales and market expansion, but also an important tool for Taiwanese companies to enter overseas markets. In order to improve brand influence, companies not only need to understand and choose suitable advertising types, but also master effective interaction optimization strategies.

Preparation before advertising

Learn about ad types

In Facebook Taiwan advertising, companies should first clarify their promotion goals and choose the corresponding advertising type accordingly. Common ad types include image ads, video ads, sliding gallery ads, dynamic product ads, collection ads, etc.

• Increase brand awareness: Choose image or video ads;
• Increase website traffic: Choose between sliding gallery ads or dynamic product ads;
• Increase sales: Choose bundle ads and more.

Selection of delivery method

Enterprises can choose two methods: self-service advertising or entrusting advertising agencies to deliver ads. The former costs less, but requires the company to have certain advertising creative design and delivery effect analysis capabilities; the latter, although the cost is higher, can provide more professional services.

Detailed operations of advertising placement

Create an advertising account

First, you need to create an advertising account on Facebook and fill in the relevant information. Then choose the appropriate advertising type and set an advertising budget based on actual needs.

Targeting audiences

Use the various positioning methods provided by Facebook (such as age, gender, geographical location, etc.) to accurately locate target audiences to improve advertising effectiveness.

Create quality advertising content

High-quality content can attract the attention of the audience and stimulate the desire to buy. Therefore, advertising content should not only be attractive but also match the needs and interests of the target audience.

Select delivery method

Choose the most suitable delivery method (such as click volume, impression volume, etc.) based on your business needs and budget.

Improve advertising interaction effect

Make good use of Social Proof

Use existing interaction data (such as likes, comments, shares, etc.) to enhance the trust of new users. This includes identifying posts with high engagement and retaining this social proof when creating new campaigns.

Choose the best post format

Forms such as asking questions and posting pictures can attract readers’ attention and increase the interaction rate more than videos or links.

Use Instagram to post with pictures and text

Post beautiful pictures on Instagram to attract more attention.

The content is creative

Avoid a single product introduction and add creative elements to get more attention.

Calling fans to interact

Proactively initiate activities, such as voting, to stimulate fans’ enthusiasm for participation.

Make good use of white space

Ask questions and leave blank spaces for fans to fill in to promote comment exchanges.

Choose the best publishing time

Posts posted on the weekends generally receive higher engagement rates. At the same time, understand the time zone and peak browsing hours of the target audience, and choose the best publishing time.

In summary, through the above strategies, companies can not only effectively improve the effectiveness of Facebook advertising, but also enhance brand influence.