Facebook and Beluga Global jointly released the “2019 Indian Market Entry Strategy White Paper”: Detailed explanation of market status and advertising strategy

India market overview

Population and Economy

India has a huge population base and is expected to become the world’s most populous country by 2025. The population under 35 years old accounts for 62.8%, totaling 843 million, showing the overall vitality of the market. In terms of economy, India’s GDP in 2017 was US$2.6 trillion, ranking sixth in the world. The average annual GDP growth rate is expected to be 7.5% before 2021, and the per capita GDP growth rate is 5.386%. Although the urbanization process is slow, it is expected that 49 urban clusters will be formed in 2025, with the urbanization rate reaching 36.2%. The growth in consumer spending among middle-income and above classes will promote India to become the third largest consumer market in the world.

Internet Market

Internet users and network speed

India has more than 560 million Internet users, of which mobile wireless Internet users account for 96%, and 4G users account for 72.12% of mobile Internet users. Although 4G data rates are low, network speed is still a challenge. The average 4G network speed is between 3.7-14.6Mbps, ranking second from the bottom.

Equipment status

India has 337 million smartphone users and 438 million feature phone users. Xiaomi ranks first in the Indian smartphone market. The feature phone market is dominated by Jio, accounting for 38% of the market share.

User Behavior

88% of Indian users’ online time is spent on mobile apps, with social networking and watching videos being their favorites.

Venture investment ecology and popular tracks

In 2018, Indian startups completed over US$7 billion in PE & VC financing, with e-commerce, media and entertainment, and digital payment being popular areas.

Chinese Internet companies going to India

In 2018, the number of Chinese apps entering the Google Play Top 100 increased to 44, mainly in tools, short video social networking, e-commerce, games and other fields.

Facebook placement and monetization strategy

Advertising

To improve advertising effectiveness, consider the presentation style, focus, and customer-centered copywriting of your ads. Choose eye-catching content, high-quality images that are relevant to your business, and keep your ad style consistent.

Advertising budget

Facebook advertising costs are affected by factors such as target audience, competitors, ad quality and delivery time. The average CPC ranges from $0.50 to $2, and the CPM ranges from $1 to $5.

Advertising Strategy

• Set pinned posts: Pin the most persuasive posts to the top of the page
• Custom labels: Rich display of products and services
• SEO Optimization: Use keywords to optimize page content
• Use photos to your advantage: Choose an eye-catching photo and insert a link to your website
• Create a playlist with videos: Upload a video and add it to a playlist
• Create a call-to-action button: guide users to take action
• Create custom URL: include SEO keywords
• Learn more: includes full contact details

Through the above strategies, Facebook ads can attract traffic more efficiently and increase conversion rates.