How cross-border e-commerce companies use Facebook for efficient marketing

As the world’s largest social network platform, Facebook has a huge user base and powerful marketing tools, making it an important channel for cross-border e-commerce companies to carry out brand promotion and market expansion. This article will integrate how cross-border e-commerce operators can conduct free marketing on Facebook, create high-quality ads, and use Facebook Offers and Promote Post to help cross-border e-commerce operators better use the Facebook platform to achieve marketing goals.

1. Create a public homepage

1. The importance of homepage

The Facebook homepage is the main means for enterprises to conduct Facebook marketing and promotion. Through the homepage, companies can publish various forms of information to promote company philosophy, brand image, product value, etc. When users see information on your homepage and interact with it, their friends may also follow your homepage, thereby reaching a larger audience and tapping potential customer groups.

2. Creation steps

Open Facebook’s “Personal Home Page”, click the “Create Home Page” button, select the appropriate home page type, and complete the relevant information.

3. Optimization suggestions

• Homepage name: Set to a brand name or include product keywords to increase SEO weight.
• URL domain name: Customize a simple and clear account, making it easier for users to remember.
• Introduction: Includes store link address and product description.
• Cover design: Use high-quality images to reflect your brand style, and update them in a timely manner to keep them fresh.

2. Brand promotion

1. Accurately target the audience

Accurately locate the audience based on the products you operate, and optimize the homepage based on audience characteristics.

2. Content Marketing

• Freebies or trials.
• Regularly publish product knowledge.
• Create content that has a personality.
• Use video and live streaming to increase engagement.

3. Expand the scope of publicity

1. Interactive strategy

• Increase fan engagement.
• Strengthen content marketing.
• Create points of resonance.
• Increase post visibility.

4. Create Facebook ads

1. Audience selection

• Core audience: users who directly correspond to the product.
• Custom Audience: Users matched through customer profiles.
• Similar audiences: users selected after modeling based on user characteristics.

2. Creative settings

• Use a corporate or brand logo.
• Contains product pricing information.
• Three-dimensional product display.
• Focus on emotional communication.

5. Use Facebook Ads Manager to create Instagram ads

1. Open a business account

2. Creation process

• Select your advertising objective.
• Determine your target audience.
• Select ad placements.
• Set a budget and timeline.
• Create advertising content.

6. Facebook Offers and Promote Post Marketing

1. Facebook Offers

Applicable to in-store or online offers.

2. Promote Post

A low-threshold marketing method that can be used to promote posts or statuses.

7. Facebook Ads Marketing

1. Design points

• Clear goals.
• Attractive titles, copy, and images.
• Confirm link validity.
• Choose the appropriate format.

2. Audience positioning

• Region, population, interests, behavior and other factors.

3. Budget and Bidding

• Set a daily budget cap.
• Select CPC bidding method.

8. Facebook ad positioning operation

1. Select the targeting area

• Use pins for positioning.
• Adjust the radius.
• Target population assessment.

2. Geographic behavioral user positioning

• Users who live or were recently located in the area.
• Users who live in the area.
• Users who have recently checked in.
• Users who are traveling.

3. Exclude specific locations

• Avoid wasting your budget.

4. Add locations in batches

• Cover multiple regions quickly.

The above content combines the views and methods of multiple articles, aiming to provide a complete set of Facebook marketing guidelines for cross-border e-commerce.