Detailed explanation of Facebook paid advertising design and delivery strategy

In the field of cross-border e-commerce, Facebook paid advertising has become an indispensable marketing tool for enterprises. This article will introduce in detail how to design and place Facebook paid ads to achieve the best marketing results.

Determine advertising language, culture and contextual atmosphere

First of all, choose the appropriate advertising form based on the characteristics of the product. Some products are suitable for long text ads, while others are more suitable for image and short video ads. It is important to consider not only the content of the advertisement, but also the contextual atmosphere in which it is presented. Consumers use Facebook for different purposes, so it’s important to choose a marketing context that delivers the value consumers are looking for on the platform.

Uninterrupted and non-interfering

Great ads should fit seamlessly into users’ daily lives, rather than interrupting or disrupting their experience. This means ads should align with users’ interests and values ​​so that brands are prioritized when they are ready to make a purchase.

Ad types and design requirements

Image Ad

• File type: JPG or PNG
• Aspect ratio: 1.91:1～1:1
• Resolution: at least 1080 pixels x 1080 pixels
• Text: 125 characters
• Title: 40 characters
• Description: 30 characters
• Maximum file size: 30MB
• Minimum width/height: 600 pixels
• Tolerance: 3%
• Supports panoramic photos or 360-degree panoramic photos

Video Ad

• File type: MP4, MOV or GIF
• Aspect ratio: 4:5 (supports 16:9~9:16)
• Video settings: H. 264 compression format, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression format
• Resolution: at least 1080 pixels x 1080 pixels
• Text: 125 characters
• Title: 40 characters
• Description: 30 characters
• Video duration: 1 second to 241 minutes
• Maximum file size: 4GB
• Support 360-degree panoramic video

Carousel Ad

• Image/video file types: JPG, PNG, MP4, MOV or GIF
• Aspect ratio: 1:1
• Resolution: at least 1080 pixels x 1080 pixels
• Text: 125 characters
• Title: 40 characters
• Description: 20 characters
• Number of carousel cards: 2~10
• Maximum image file size: 30MB
• Maximum video file size: 4GB
• Video duration: 1 second to 240 minutes

Collection Ad

• Image/video file types: JPG, PNG, MP4, MOV or GIF
• Aspect ratio: 1:1
• Resolution: at least 1080 pixels x 1080 pixels
• Text: 125 characters
• Title: 40 characters
• Instant experience: required

Design skills

Choose interesting subjects

Showing eye-catching content related to your business, such as people, environments, or the product itself, can effectively attract users’ attention.

Focus on picture quality

Avoid low-resolution, blurry, or clip-art images; make sure they are clear and attractive.

DIY Photography Tips

Use your smartphone to take high-quality photos and try using apps like Instagram to add filters to enhance your visuals.

Sale+time

Add limited-time promotion information to your ads to increase a sense of urgency and encourage users to take action as soon as possible.

List the benefits and use emoticons and symbols appropriately

Clearly list the benefits of your product or service and use emoticons appropriately to enhance appeal.

Discount + Free Shipping

Offering discounts and free shipping offers are very attractive to consumers.

Add “like” and “love” to the picture

By adding symbols like likes to the image, you can inspire users to resonate.

Smart test

Use interactive content such as quizzes to attract user participation and obtain potential customer information.

Carousel ads

Carousel ads allow multiple screens to be displayed in the same ad, which is great for showing different angles or features of a product.

Through the above methods, Facebook paid ads can be better designed and placed, thereby improving advertising effectiveness and attracting more potential customers.