How to deeply analyze Anker page audience data through Facebook Insights to improve marketing effectiveness

For many friends who work in marketing, they often encounter this confusion: despite carefully editing posts, user engagement has never been significantly improved. One important reason for this may be a lack of in-depth understanding of users. This article will analyze Anker’s Facebook page audience data and explore how to use Facebook Insights as a tool to enhance user interaction and effectively control advertising costs.

After entering the Facebook advertising management backend, select Facebook Insights in the toolbar, exclude the influence of the United States, enter “Anker” in the interest keyword search box, and select the “Anker Oficial” option to view Anker fans’ information. Specific information. Next, we will analyze the characteristics of these fans from multiple perspectives.

Gender distribution

According to data, 92% of Anker’s fans are male, 58% of which are concentrated in the 25 to 45 age group. This finding suggests that companies selling 3C electronic products should focus on male consumers in this age group.

Emotional status

The analysis also shows that 36% of Anker fans are single, while 44% are married. This shows that individuals with more stable emotional states may have higher demand for consumer electronics products. So if your product falls into this category, you might want to focus your marketing strategy on these specific groups.

Education background

70% of Anker fans have a college degree, and the proportion of the brand’s fans with postgraduate degrees is 67% higher than the overall Facebook user base. This means that users with higher education background are more likely to become “digital geeks”.

Other dimensional analysis

Industry preference

Users working in the fields of American veterans, military enthusiasts and IT technology account for 44% of the total number of Anker fans. The number of fans in these three fields is respectively 200%, 175% and 200% higher than the average on the Facebook platform. 167%. This suggests that for big sellers of consumer electronics, these groups are worth paying attention to.

Like the page

Through the homepage like function, you can find other pages similar to Anker. This helps businesses more precisely target their audiences when advertising.

Category ranking

Observing other types of pages that Anker fans follow, such as actor George Takei’s fan groups, can provide companies with more promotion channel options.

Geographical location

Judging from city rankings, Anker performs better in the US market than in other countries/regions. Notably, while 9% of Facebook users are from Cairo, only 1% of Anker’s fans are from the city. This suggests that our promotion activities in Africa may need to be strengthened.

Countries and regions

The United States, the United Kingdom, Germany, Japan and Italy are Anker’s five most important markets. Malaysia, France and Canada are also potentially important markets for consumer electronics brands looking to expand internationally.

Language usage

About 74% of Anker fans use British or American English as their default language. With a limited advertising budget, it might be wise to prioritize advertising to this audience.

Device usage habits

Data shows that 83% of Anker fans use both PC and mobile devices to access Facebook, which is much higher than the average Facebook user. In addition, the number of Anker fans using iPads and iPhones to access Facebook is also far above average.

Through comprehensive analysis of the above data, we can better understand Anker’s target audience and adjust marketing strategies accordingly, thereby increasing user engagement and reducing unnecessary advertising expenditures.