Facebook Page Marketing Optimization Strategy: Increase Attention and User Engagement
Facebook page marketing aims to increase traffic and popularity for corporate websites or specific activities. Success is measured by page attention, user activity and conversion rate. In order to achieve these goals, companies need to take effective measures in multiple aspects.
The process of creating a Facebook page is relatively simple. Users only need to determine the domain and name of the page, and follow four steps to complete the establishment of the page. In order to keep the page active, companies should regularly post content on the status bar of the page timeline, which can continuously update information, enhance interaction with fans, and gain more “likes” and fans.
In addition, the group function, as one of the core features of social networking sites, can help companies better filter content and target marketing. An active business page usually attracts more attention. In order to increase the number of fans, you can take the following measures: remind fans to click the “Like” and “Share” buttons; add relevant Facebook and Twitter links at the bottom of the blog; discuss specific topics instead of focusing on a certain brand; use photos, Interact with fans through competitions, events and offers. Using pictures and videos can make page content more intuitive and improve information delivery.
Since Facebook opened its developer platform in May 2007, various applications have emerged in endlessly. Businesses should choose those apps that best meet their fans’ interests to enhance user engagement. In addition, enterprises in the Internet era can use various social media platforms to guide potential users to become fans of their pages. Using personalized discount codes in promotions or providing custom badges and labels to reward users is an effective way to encourage fans to continue to support the page.
Finally, it is worth noting that the cost of maintaining an existing fan is much lower than attracting new fans. Therefore, companies should pay more attention to the stickiness and interaction of existing fans.