Detailed explanation of Tmall Global’s main categories and their preferential policies

Tmall Global, as a cross-border e-commerce platform under Alibaba, provides Chinese consumers with a wealth of overseas products. It is not only an important channel for merchants to expand international markets, but also brings high-quality shopping experience to consumers. This article will introduce in detail the main categories of Tmall International and its preferential policies.

Main categories

1. Clothing, Shoes and Hats

Tmall International’s clothing, shoes and hats category covers products of various styles, including European and American styles, Japanese and Korean styles, etc. Merchants can sell all types of fashionable clothing, footwear and accessories under this category.

1. Fashion clothing

Merchants can sell various types of clothing on the platform, such as T-shirts, shirts, skirts, etc. Tmall International also has dedicated trend channels to help merchants promote their products.

2. Shoes

All types of shoes, such as casual shoes, sports shoes, etc. are hot-selling items. The platform provides a dedicated footwear channel to promote sales.

3. Hat

All kinds of hats are also one of Tmall International’s key sales items. The platform has a dedicated hat channel to promote such products.

2. Beauty and personal care

Beauty care is another important category on Tmall Global, including cosmetics, skin care products, etc.

1. Cosmetics

Including lipstick, eye shadow and other products, Tmall International has a dedicated cosmetics channel.

2. Skin care products

For example, facial masks, lotions, etc., there are also specialized channels for skin care products.

3. Shampoo and hair care products

Shampoo, conditioner and other products are also popular, and Tmall International provides corresponding channel support.

3. Maternity and baby products

Maternity and baby products are also one of the popular categories on Tmall International. Covering internationally renowned brands such as Pigeon, Hope Baby, etc., as well as some emerging niche brands.

4. Sports and outdoor categories

Among sports and outdoor products, brand influence is particularly important. Internationally renowned brands such as Nike and Adidas are deeply loved by consumers.

5. Food and health care

Food and health products such as imported milk and health products are also very popular.

Payment method and authenticity guarantee

Tmall Global supports a variety of payment methods, including international credit cards (Visa, Mastercard, American Express, etc.), providing convenience to consumers around the world. Most of the products on the platform are genuine, due to the strict review mechanism and the official zero-tolerance attitude towards fakes.

Preferential policies

In order to attract more consumers, Tmall International often launches various promotional activities, such as limited-time discounts, full discounts, coupons, etc.

Overseas direct purchase

Tmall Global supports overseas direct purchases, that is, consumers can purchase goods directly from overseas merchants without going through a third-party transshipment platform.

Price advantage of direct sales

The reason why Tmall International direct sales can provide low-price products is mainly due to supply chain optimization, official direct sales model and the use of bonded warehouses and other measures.

To sum up, Tmall Global provides merchants with an excellent platform to showcase their products, while also allowing consumers to easily purchase high-quality products from all over the world. Whether you are an entrepreneur looking to expand your business or a consumer looking for quality goods, Tmall Global can meet your needs.